Midwest Lens
We pride ourselves on being able to deliver excellent quality and service to every customer by providing the very best lens surfacing, finishing, and coating quality available; fast product turnaround time; and the best customer support in the business.
14304 W 100th Street
Lenexa, KS 66215
Phone: 800.444.7294
www.midwestlens.com
According to Esquire magazine, a denim jacket is the perfect essential for any fashionable male’s spring wardrobe. Opt for a lighter wash with a slightly baggy fit for that nostalgic 80’s feel, or a darker wash with a slimmer cut for a more modern look. A denim jacket can be dressed up with a shirt and tie or dressed down with chinos and a tee.
Celebrate the denim trend with a cool optical look. Op’s Cowabunga is a stylish metal model with a unique carved pattern detailing on the temples that adds fresh flavor and a youthful spirit to its classic rectangle eye shape. Both flattering and cool with spring hinges for added durability, Cowabunga is available in Black, Brown and Silver.
View the style here: http://www.cvoptical.com/OurBrands/OP_h.html
ClearVision Optical has designed a fresh look for its Facebook cover image for the month of May.The new image reflects ClearVision’s adoption of technology and reinforces the company’s commitment to helping customers navigate the expanding “maze” of social media.
ClearVision’s creative use of Facebook’s prominent new cover photo feature supports its continued focus on social and emerging media. The spring cover image is a QR code cleverly incorporated into the main Facebook visual. When scanned, the QR code leads to an opportunity to receive a free ClearVision USB port if participants guess the correct frame the mouse is wearing!
The inventive guessing game provides ClearVision with a remarkable opportunity to optimize its company Facebook presence in a fun way, while engaging users and encouraging new “likes” to the ClearVision Facebook page. To play, Facebook fans can simply scan the QR code on the ClearVision Facebook page and get started. The QR code links to a form that has a “guessing game” to enter to win the USB port. Guess which frame the mouse is wearing, complete the form, and submit to win!
All entries will be placed into a raffle, and 10 winners will be selected and contacted via email. The game will run through May 31, 2012.
Visit ClearVision on Facebook at www.facebook.com/clearvisionoptical to Like, Scan, Guess, Win and to stay updated on all the company’s happenings.
To learn more about ClearVision Optical and its portfolio of brands, please visit www.cvoptical.com.
About ClearVision
Founded in 1949, ClearVision Optical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands, such as BCBGMAXAZRIA, Cole Haan, Ellen Tracy, IZOD, Marc Ecko Cut & Sew, Ocean Pacific, Jessica McClintock and Fisher-Price®.ClearVision’s house brands include ClearVision Collection, Junction City and Digit. A privately held company, ClearVision is headquartered in Hauppauge, New York and has more than 250 associates throughout the U.S. ClearVision’s collections are distributed throughout North America and 20 countries around the globe. To learn more about ClearVision Optical, visit www.cvoptical.com or join us Facebook community, www.facebook.com/clearvisionoptical and stay updated on all the latest ClearVision news.
The Tommy Hilfiger Group, which is wholly owned by PVH Corp., is pleased to announce the addition of children’s sunglasses and optical frames to the Tommy Hilfiger eyewear collection. The junior frames are inspired by the brand’s classic American cool heritage. Targeted to 8 to 12 year-olds, the Tommy Hilfiger children’s eyewear collection meets the needs of young customers, ensuring functionality, comfort and protection for the eyes.
Model: TH 1148/s
These sports-inspired, rectangular-shaped, wraparound sunglasses in multi-layer acetate stand out among the new models. They are the ideal sunglasses for leisure time, holidays and outdoor activities. Tommy Hilfiger’s signature flag is featured on the temples, displayed in bright, vibrant colors: purple/white/pink, blue/white/yellow, blue/red/white, and red/white/blue
Model: TH 1144
This group features classic shapes with a youthful feel, such as the preppy, vintage style acetate model. A smooth, round shape features bold color combinations in four shades; transparent light brown/white, blue/red, transparent red/blue, and cyclamen/fuchsia. The flex hinge on the temples ensures comfort and versatility.
The new children’s sunglasses and optical frames come with a soft protective case featuring the signature Tommy Hilfiger ribbon.
Space age futurism- eyewear from Pierre Cardin (1960s)
“Inspired by trends from around the world, the Odyssey Sun Collection presents a contemporary feel to timeless vintage shapes. Each frame’s classic past and stylish new design make it the ultimate accessory for the modern traveler. The Odyssey Sun Collection is worth the journey.”
– Josh Wyman, Marketing Coordinator
When exploring the world of vintage luxury eyewear, Seraphin combines trends from around the globe with fine materials to create timeless designs. The Odyssey Sun Collection personifies the spirit of Seraphin: vintage styles from a bygone era revamped for life’s new voyages.
Chicago Sun
The Chicago Sun is introduced as a chic, cat-eye design inspired by sunglasses worn by women along the French Riviera in the late 1950’s. Premium Italian acetate and temple accents add to the allure of the Chicago Sun. Available in two classic colors: Black Tokyo and Tokyo Tortoise.
Jefferson Sun
The executive style of the Jefferson Sun was inspired by the legendary look of French racecar drivers, looking for optimum coverage as they maneuver the countryside. It also provides the comfort needed to be worn on a cross country excursion or a Caribbean cruise. The Jefferson Sun boasts an impressive color palette including Black, Dark Tortoise, Butterscotch Tortoise, & Antique Crystal.
Seraphin sun frames include a soft sided leather case & cleaning cloth. Seraphin counter cards, large window banners, logo plaques, and 8 piece displays are available.
Model: Glen Canyon
Model: Gifford
Model East Peak
Model: Mitchell Creek
Columbia Eyewear collection introduces four new performance ophthalmic models for Spring 2012. All models feature Columbia’s high-quality, performance features and materials, such as a new soft-touch Monel metal finish, milled and polished acetate temples, and heavy-duty, mono-block, integrated spring hinges.
“Aesthetically speaking, we were inspired by Columbia Sportswear’s recent and growing domination of the sport-performance shoe category of business. Their Spring 2012 footwear collection offers amazing functional features as well as memorable design features such as waterproof, drainable-sole “water” shoes, ultra-lightweight trail-running shoes, and each model displays it’s own unique, graphic patterning on the soles. We used this unique patterning on the inside of three of the eyewear frames, and on all four modes, our overall temple shapes were crafted to mimic these details” said Worldwide Brand Manager Connie Reiss. “We stayed true to our signature dual-coloration schemes to provide color accent, but made certain the combos weren’t too aggressive as to offend more conservative tastes. The new series perfectly reflects Columbia materials quality tradition and therefore, ultimately providing frame performance suited for work and outdoor play alike.” said Reiss.
Columbia Sportswear’s product development heritage dictates function first. All Columbia products, eyewear included, offer features that allow the core consumer to stay out longer and do more in the greater outdoors. Also inherent in Columbia’s development philosophy is a solid respect product quality, specifically exemplified in this gorgeous, 4-model performance series: Glen Canyon, Gifford, Mitchell Creek and East Peak.
For millions of Americans, fishing is a way to relax and unwind on the water. To professional bass anglers competing on the world’s biggest stage, it’s a tough way to make a living. On a typical workday, they have to compete against finicky fish and a couple dozen of the world’s best anglers. With literally hundreds of thousands of dollars on the line, these guys need every performance edge they can get.
While these fierce competitors are understandably guarded about most fishing secrets, one thing some share in common is as visible as the nose on their face — high-performance sunglasses from leading manufacturer Wiley X,® Inc.
Fan favorite and perennial Angler of the Year threat Edwin Evers finished the 2012 Classic close behind Horton in 8th Place, weighing in 43 lbs., 8 oz. of bass
Two of the Top 10 finishers at the Bassmaster Classic — widely hailed as the sport’s biggest annual event — relied on Wiley X sunglasses to keep them focused and comfortable during long pre-fishing and tournament days on the water. Long-time Wiley X pro angler Timmy Horton ended the three-day event in 6th Place with a total of 44 lbs., 13 oz. (just one ounce out of 5th Place). Fan favorite and perennial Angler of the Year threat Edwin Evers finished the 2012 Classic close behind Horton in 8th Place, weighing in 43 lbs., 8 oz. of bass.
Wiley X’s team of Pro Anglers for 2012 reads likes an all star roster of bass fishing, including additional names like 2009 Bassmaster Classic Champion/2007 Angler of the Year Skeet Reese, Stephen Browning and Jared Linter. Wiley X is also the eyewear of choice for saltwater fishing personality Mark Davis of The Outdoor Channel’s Big Water Adventures and Bill Blodgett, host of Telly Award-winning Majesty Outdoors on NBC Sports. In addition to these on-air fishing personalities, top fishing guides like Oregon’s John Garrett and Floridians Chris O’Neil and Ryan Rowen rely on Wiley X to give themselves – and their customers — a competitive edge. “We’re proud to be associated with these professional anglers and honored that we continue to play a role in their success on the water,” said Wiley X Co-Owner Myles Freeman, Jr.
Wiley X’s advanced polarized lenses — available in a wide variety of comfortable, stylish models — provide these anglers with superior glare-cutting performance and the visual acuity to read bottom contour and spot fish in and around structure. The unparalleled protection Wiley X provides to anglers is equally important to these pros. Wiley X is the only premium performance sunglasses brand whose entire line meets the stringent ANSI Z87.1-2003 High Velocity and High Mass Impact Safety standards. From airborne dust and debris to flying insect strikes when racing across the lake at 60 mph, anglers’ eyes are under constant assault. Not to mention the inherent dangers when flinging heavy jigs, pulling big bass out of cover or trying to free a snagged crank bait. Wiley X provides these professional fishermen with advanced protection that goes far beyond the harmful rays of the sun.
For more information about Wiley X’s Pro Bass Fishing Team for 2012 — or the company’s complete line of performance protective eyewear for every outdoor sport and activity — contact Wiley X, Inc. at 7800 Patterson Pass Road, Livermore, CA 94550 • Telephone: (800) 776-7842
Wiley X®, Inc. has expanded its Black Ops Collection with the addition of the new WX Twisted™ for 2012. This latest member of Wiley X’s growing Street Series family combines “ready for anything” performance with the stealthy look and advanced vision protection demanded by law enforcement, Secret Service and other tactical users.
The Black Ops version of the WX Twisted matches a new understated, yet stealthy Matte Black frame with stylish Smoke Grey lenses. This wraparound frame design provides protection from reflected light and a comfortable, secure fit ideal for a wide range of activities. As part of the company’s growing Street Series family, these versatile glasses are designed to look good and provide advanced protection in environments ranging from city streets to the great outdoors.
When it comes to protection, the Black Ops WX Twisted is a force to be reckoned with. This sunglass meets the stringent ANSI-Z87.1-2003 High Velocity and High Mass Impact Safety rating, providing advanced protection in tactical situations and against outdoor dangers like blowing dust and low-hanging limbs. In fact, Wiley X is the only premium performance sunglass brand whose entire line meets this coveted safety rating, a key reason why Wiley X is a leading provider of performance protective eyewear to U.S. armed forces in action around the world.
In addition, the optical quality lenses in the Black Ops WX Twisted provide the wearer with clear, distortion free vision and protect the eyes against 100% of harmful UVA and UVB rays. The Black Ops WX Twisted is also prescription ready, making it an ideal choice for both tactical and recreational wearers who require corrective lenses to be at their best.
To learn more about new Black Ops WX Twisted sunglasses— or the company’s extensive line of performance protective eyewear for tactical, occupational and outdoor use — visit Wiley X, Inc. at 7800 Patterson Pass Road, Livermore, CA 94550 • Telephone: (800) 776-7842 • Or visit online at www.wileyx.com.
Viva International Group introduces 10 new styles for men and women from the Harley-Davidson® Eyewear Spring 2012 collection. Each reflects the distinguished quality and workmanship of the Harley-Davidson brand. The men’s styles evoke the masculine, yet trend-driven quality of the Harley-Davidson man, and deliver a unique mix of fashion-forward styles. The Ladies collection offers a fashionable blend of design elements, including subtle flame accents and stone embellishments. Supporting the new collection is a new campaign, shot in a classic location for an iconic brand.
HD 422
Each frame is solidly constructed and designed with clean lines and subtle logo treatments. Key materials include stainless steel, as seen in models HD 422, HD 423 and HD 424, from the men’s ophthalmic collection. This lightweight material delivers a slim profile, while showcasing the Harley-Davidson Bar & Shield logo laser-etched on both of the temples. A series of parallel notches help define the style’s streamlined temple design. Soft metallic colors, including brown, gunmetal, olive and black, are inspired by the chrome details of the brand’s esteemed motorcycles. Each style is finished with branded chrome temple tips.
HD 506 and HD 508
The Ladies ophthalmic collection includes models HD 506, HD 507 and HD 508, three new metal styles featuring a three-piece compression mount construction. The styles feature a subtle flame pattern on each temple, which highlights a metal plaque featuring the Harley-Davidson logo accented by two crystal stones.
The trendy new prescription-ready sunglass models from Harley-Davidson® Eyewear deliver full UV/UB protection, along with sporty, yet fashionable design elements. Model HDX 833, from the men’s collection, features a flame-enhanced temple design and a metal plaque with the Harley-Davidson Bar & Shield logo. This sleek handmade acetate sunglass style is finished in classic black, orange and tortoise colorations.
HDX 833
The double-bridge aviator design of prescription-ready sunglass model HDX 834, comprised of stainless steel, features the Harley-Davidson Bar & Shield logo laser-etched on the temples, as well as the top part of the frame’s bridge. Enhanced by a slim profile and featured in the men’s sunglass campaign image, model HDX 834 takes its inspiration from the brand’s trend-driven design elements. The added benefit of polarized lenses offers superior glare reduction and optimum sun protection for this new men’s style.
The spring releases from the Ladies prescription-ready sunglass collection deliver dramatic styling in a rich color palette, including black on zebra, gradient amber, purple and tortoise. An elegant button appliqué featuring a Harley-Davidson “HD” logo adorns the temples of models HDX 838 and HDX 839. Handcrafted in acetate, the soft square shape of model HDX 838 and oval shape of HDX 839 offers a daring, yet fashionable look for today’s woman.
Harley-Davidson Eyewear’s Spring/Summer 2012 campaign seeks its inspiration from the iconic backdrop of Asbury Park, NJ, home of The Stone Pony and Bruce Springsteen. The famed area’s amusement halls and boardwalk offer the perfect ambiance for the image campaign’s authentic tone and support the new collection. New merchandising materials consist of an eight-piece countertop display, a one-piece highlighter plaque, counter cards, mirror and logo plaque. For more information please call 800-345-VIVA or visit vivagroup.com.
The spring 2012 RAMPAGE® Eyewear collection from Viva International Group features four new ophthalmic styles, which offer sexy, hip and on trend design elements for today’s young woman. An array of inventive temple treatments, including hardware elements, rivets and metal buckle detailing are offered in a variety of fashion-forward silhouettes.
Key design elements include the metal detailing featured on the endpieces of models R 162 and R 163. Exposed rivets accentuate the temple’s innovative styling, which evokes an industrial-inspired motif. Handmade acetate temple tips in a soft blend of pearlized colors compliment the frame’s structural design. The modified oval shaped flat metal front of style R 162, delivers a modern look to this sleek style. Style R 163 features a semi-rimless flat metal front in a modified rectangle shape.
Rampage 163
Hardware elements are featured in the temple design of models R 166 and R 167. These temple treatments are inspired by the chunky metal trims found in the RAMPAGE clothing and accessories collections. Both styles showcase a unique metal buckle design, which accents the duo’s handmade acetate temples. Model R 166, which features a modified rectangle front, is fully handcrafted in acetate and offered in a variety of captivating color combinations, including black with ivory temples, brown with tortoise highlights and burgundy over plum. Model R 167 features a modified oval flat metal front design in black, brown and plum.
Rampage 166 and 167
Marketing consists of print advertising in optical trade publications featuring the brand’s campaign images with supermodel Irina Shayk, the current face of RAMPAGE. Along with the creative campaign images, merchandising materials consist of a four-piece display, a ten-piece display, a logo plaque and a one-piece mirror display. For more information please call 800-345-VIVA or visit vivagroup.com.
About Viva International Group
Viva International Group is a global leader in high-quality, fashion eyewear. Its portfolio ranges from accessible luxury brands GANT by Michael Bastian, GUESS by Marciano and William Rast, to fashion and lifestyle brands BONGO®, CANDIE’S®, Catherine Deneuve, GANT, GANT Rugger, GUESS, Harley-Davidson, RAMPAGE®, SKECHERS, and William Rast Racing, and value names Viva, Magic Clip®, and Savvy.
Viva has six direct sales offices in the United Kingdom, France, Brazil, Canada, Japan and Hong Kong. Joint ventures and direct sales forces are also maintained in Australia, Austria, Germany, Mexico, the Netherlands and Switzerland.
Viva, a Highmark company, is a business unit of HVHC Inc., an integrated vision care company, which also includes Davis Vision Inc. and Visionworks, formerly Eye Care Centers of America. HVHC Inc. has assembled many businesses and brands under one umbrella, which allows it to offer a wide variety of competitive products and services. Together, the companies provide a total eyecare and eyewear experience. For more information, please visit www.vivagroup.com.
About Iconix Brand Group, Inc.
Iconix Brand Group, Inc. owns, licenses and markets a growing portfolio of consumer brands including CANDIE’S®, BONGO®, BADGLEY MISCHKA®, JOE BOXER®, RAMPAGE®, MUDD®, LONDON FOG®, MOSSIMO®, OCEAN PACIFIC®, DANSKIN®, ROCA WEAR®, CANNON®, ROYAL VELVET®, FIELDCREST®, CHARISMA®, STARTER®, ZOO YORK®, WAVERLY® and SHARPER IMAGE®. In addition, Iconix owns an interest in the ARTFUL DODGER®, ED HARDY®, ECKO®, MARC ECKO®, MATERIAL GIRL™, TRUTH OR DARE™ and PEANUTS® brands. The Company licenses its brands to a network of leading retailers and manufacturers that touch every major segment of retail distribution from the luxury market to the mass market in both the U.S. and worldwide. Through its in-house business development, merchandising, advertising and public relations departments Iconix manages its brands to drive greater consumer awareness and equity.
