Midwest Lens
We pride ourselves on being able to deliver excellent quality and service to every customer by providing the very best lens surfacing, finishing, and coating quality available; fast product turnaround time; and the best customer support in the business.
14304 W 100th Street
Lenexa, KS 66215
Phone: 800.444.7294
www.midwestlens.com
Characteristically demonstrating a noteworthy tribute to retro boldness, Seraphin introduces three all new styles inspired by time honored looks from the mid 19th century. Dashing round lenses are paired with a quaint saddle bridge in the Niles, and brow bar emphasis comes to life in the revamped 1950’s-inspired profile, the Griggs. Touches of glossy acetate combine with intricate titanium elements to bring dimension to the table, as the Lawton demonstrates an unexpected twist to create an understated, yet classic look. Handcrafted appeal comes to the forefront this season as these classic shapes and intricately etched titanium accents boast dapper style with a prestigious intelligence.
Niles
The Niles presents itself as a modern adaptation of a vintage classic. With its softened circular shape and slim profile, this 1940’s Panto inspired frame features a saddle bridge and cable temples for the ultimate in lightweight comfort with a dash of dapper styling. Featuring ornate filigree patterning along the titanium eyewire and slim temple, this style stays true to form as it pays homage to traditional mechanics and exemplary designs of decades past.
Griggs
Combining Italian acetate and Japanese titanium, the Griggs evokes a sense of timelessness with an adaptation of the classic emphasized brow style from the 1950s. A saddle bridge and circular chrome rivets accent the prominent brow for characteristic vintage flair with the utmost in traditional comfort. Each eyewire features an intricate coining ridge and embellished temples, which allows the Griggs to exhibit its debonair personality.
Lawton
Japanese titanium elements and Italian acetate unify to offer durability and distinction with the latest addition to the Seraphin Eyewear Collection. Designed to project confidence in any era, the Lawton features intricately etched metal accents with a filigree patterning along the slim temple. The combination construction produces a lightweight design with subtle detailing for a unique look full of vintage charisma and personality.
“Inspired by a plethora of classic shapes, Seraphin’s Vintage Icon Series harkens back to the basics of pure style to create an understated, yet classic look full of vintage panache. Handmade materials, intricate detailing, and exquisite craftsmanship merge beautifully to create unique looks perfect for any debonair prepster.” – Karly Anderson, Marketing and Design
The new Max Mara sunglasses and optical frames for Spring/Summer 2013, reflect a perfect balance of timeless style and fashionable details enriched with a glamorous touch. The new sunglasses are inspired by the most famous locations in the US, such as New York and Miami: the House’s new models have a magnetic, fascinating personality, and are embellished with elegant details recalling the brand’s 2013 must-have accessories.
MM HAWAII
These geometrically oversize acetate sunglasses have a metal plaque on the temples, which recalls the buckle on the brand’s legendary Hollywood bag, and gives a unique, stylish flair to this model. The colour palette includes sophisticated combinations of Havana/coral and Havana/blue, as well as elegant hues of yellow, grey and black.
MM NEW YORK
With their underground feel and contemporary design, these trendy acetate sunglasses are inspired by the most fashionable city in the United States. The new model with its pure, simple lines and large square shape is softened by timeless shades of red, khaki, camel and black.
MM 1166
These square-shaped acetate optical frames are adorned with a metal plaque recalling the House’s iconic Hollywood bag. These models come in a wide range of colours, in tones of blue/Havana, spotted coral/Havana, grey/Havana as well as black, ivory, pink and grey/light blue.
MM 1160
These elegant and classy acetate optical frames have a softly rounded or cat-eye shaped retro design giving a truly mysterious look. The models are enriched with stunning details, such as dazzling Carré strass, which stands out on natural tones of honey, Havana, striped dark grey and blue/light blue as well as black, grey/black, red and Havana/brown.
MM 1165
An alluring play of transparent hues and an oval silhouette give an ultra-feminine flair to this optical frame. The temples are decorated with the unequivocal, stitching effect – a stylistic mark of the House’s legendary creations, and come in two-tone colour combinations: Havana/coral, red/Havana, blue/Havana or total black.
The new Jimmy Choo eyewear collection for Spring/Summer 2013 celebrates the brand’s luxury spirit, with its contemporary and sophisticated sunglasses and optical frames. Iconic details, unique inserts and soft nuances give a sensual, modern elegance to the new eyewear models, perfectly in line with Jimmy Choo’s accessories: animal prints, leather inserts, glittering details and ultra-feminine silhouettes.
Ely/S
The glamorous allure of these oversize, wraparound injection-moulded sunglasses is emphasized by animalier patterns, which reflect the unmistakable textures of the brand’s accessories. Lively and seductive, this model is presented in tones of cyclamen, powder and coral.
Marine/S
Featuring a round silhouette, these sophisticated injection-moulded sunglasses are perfectly in line with the latest trends. The temples are embellished with the «tube lock» detail, a distinctive signature element of the Jimmy Choo clutch bags, adorned with a crystal decoration. The colour palette features shades of brown, pink, gold and gloss black with brown or shaded grey lenses.
Wigmore/S
Sophisticated cat-eye shape are decorated with a metal chain inspired by the details of iconic Jimmy Choo accessories. Elegant hues of black, Havana, purple Havana and pink Havana underline the glam personality of the style.
Mimi/S
Inspired by the ‘80s, these acetate sunglasses have a contemporary and easy-to-wear feel. Their unique details, such as the metal insert or the sparkling Swarovski crystal decoration on the temples, are totally captivating. A delicate colour palette in nuances of milk white and transparent peach, Havana and black with brown or shaded grey lenses.
JC 75
Inspired by the ‘80s, these optical frames have a contemporary and easy-to-wear feel. Their unique details, such as the metal insert or the sparkling Swarovski crystal decoration on the temples, are totally captivating. A delicate colour palette in nuances of milk white and transparent peach, Havana and black.
JC 80
An ultra-feminine cat-eye shape with a voluminous structure or embellished with the brand’s iconic «tube lock» detail. The colour palettes include lively hues of red, purple, cyclamen and Havana or sophisticated panther prints in tones of black/grey, brown/nude or purple/lilac.
The new Pierre Cardin eyewear collection for Spring/Summer 2013 denotes a sophisticated style and reflects the inspired blend of French originality and Italian creativity for which the celebrated brand is renowned. The new sunglasses and optical frames feature geometric lines and precious jewel-like detailing, which lend a distinctive, unique flair to these models.
PC 8375/S
These women’s acetate sunglasses are enthralling with their fine cat-eye silhouette. This model is decorated with a crescent-shaped, jewelled detail enriched with a semi-spherical insert on the temples in shades of tourmaline grey, mother-of-pearl white and tiger-eye brown. The colour palette includes mélange tones of blue and crimson, as well as nuances of black and dark Havana.
PC 8384
This women’s optical frame is characterised by a classic, soft shape. Decorated with a crescent-shaped, jewelled detail enriched with a semi-spherical insert on the temples. The colour palette includes peach/brown/beige, lilac/blue, beige/grey/khaki or Havana.
PC 8376/S
This women’s acetate sunglasses have harmonious, round profiles. The temples, bearing the brand’s photo-engraved logo, are embellished with alluring geometrical patterns, recalling the distinctive style of the House’s ‘90s collections and created by using three-layer acetates. These models come in edgy colour combinations ranging from purple/crimson/burgundy to brown/nude/white, or combine the understated hues of black with grey or Havana, available with brown lenses.
PC 8385
This women’s optical frame features a square shape with softly rounded edges. The temples, bearing the brand’s photo-engraved logo, are embellished with alluring geometrical patterns, recalling the distinctive style of the House’s ‘90s collections and created by using three-layer acetates. These models come in edgy colour combinations ranging from purple/crimson/burgundy to brown/nude/white, or combine the understated hues of black with grey or Havana, and tones of crimson red/burgundy.
PC 6150/S
An easy-to-wear silhouette and clean, simple lines characterize these casual acetate sunglasses. A sophisticated metal hinge bears the brand’s engraved logo, which stands out on nuances of blue, black and dark Havana with brown or shaded grey lenses.
PC 6155
A double bridge and a fashionable shape define the trendy spirit of this men’s acetate optical frame. This model stands out with its ultra-lightweight feel and alluring colour palette ranging from classic hues of green, Pierre Cardin’s iconic colour, to Havana, as well as black and dark Havana.
The Spring/Summer 2013 Gucci eyewear collection for men is an expression of vintage flair with sophisticated modern notes. Innovative and precious materials give elegance and distinctiveness to the new sunglasses and optical frames
Mod. GG2226/S
The iconic metal aviator sunglasses are the perfect combination of classic design and Seventies inspiration. The front is embellished with a unique leather insert while the temples are adorned with a laser-engraved Diamante pattern providing a sophisticated effect. The colour palette features exclusive tones of gold and ruthenium with brown or grey lenses.
Mod. GG2227/S
These men’s acetate and metal sunglasses capture the elegant spirit of the Fifties. The exclusive T-bar hinge, now in a new ultra-slim version, and the clean, simple lines of the temples are highlighted by soft nuances of black, green, Havana, blue and grey. Glass lenses emphasise the impeccable quality and smart appeal of this style.
Mod. GG1037
These men’s acetate optical frames combine classic lines with dynamic profiles. The square-shaped frames are embellished with unique details, such as the ultra-slim T-bar hinge, highlighted by subtle hues of brown, black, blue, Havana, ruthenium and military green.
Mod. GG1038
These men’s acetate optical frames combine classic lines with dynamic profiles. The round-shaped frames are embellished with unique details, such as the ultra-slim T-bar hinge, highlighted by subtle hues of brown, black, blue, Havana, ruthenium and military green.
Mod. GG1040
This lightweight round-shaped optical frame in Optyl, the registered trademark for the ultra-lightweight plastic material with an extraordinary colour effect, is personalised by a thin metal core which gives elegance and strength to the glasses. The frames come in elegant shades of black, green, brown and grey.
Carrera, a leading brand of Safilo Group and the iconic luxury fashion brand Jimmy Choo are proud to announce an agreement for the design, production and distribution of an exclusive capsule collection of Carrera by Jimmy Choo sunglasses.
The collection will blend the eyewear expertise and bold attitude of Carrera with the epitome of style and glamour which is Jimmy Choo in a range of unique models combining high performance in a fashion forward aesthetic.
“We are extremely excited about this partnership which we know will result in the creation of an exceptional product,” said Pierre Denis, CEO of Jimmy Choo. “The Carrera brand, since its creation in 1956, has forged a unique position in the eyewear sector and is recognized for being both innovative and adventurous. We are proud to associate Jimmy Choo with Carrera in this limited collection of eyewear.”
“The aspirational nature of all Jimmy Choo products confirms its position as one of the leading luxury accessory brands in the world. It embodies the essential elements that women aspire to: empowered glamour which is a bit rebellious,” commented Roberto Vedovotto, CEO of Safilo Group. “The Carrera by Jimmy Choo collection will represent the perfect union of these elements with the determination and boldness of Carrera.”
Safilo Group
The Safilo Group is worldwide leader in the premium eyewear sector for sunglasses, optical frames and sports eyewear. With an international presence through 30 owned subsidiaries in primary markets – in America, Europe and Asia – and exclusive distributors, Safilo produces and distributes its house brands – Safilo, Carrera, Polaroid, Smith Optics, Oxydo – and the licensed brands Alexander McQueen, Banana Republic, Bobbi Brown (starting from 2014), BOSS, BOSS Orange, Bottega Veneta, Céline, Dior, Fossil, Gucci, HUGO, J.Lo by Jennifer Lopez, Jimmy Choo, Juicy Couture, Kate Spade, Liz Claiborne, Marc Jacobs, Marc by Marc Jacobs, Max Mara, Max&Co., Pierre Cardin, Saint Laurent, Saks Fifth Avenue and Tommy Hilfiger.
Carrera
Carrera’s history dates back to 1956, when Austrian sports eyewear maker Wilhelm Anger founded the brand, drawing inspiration from the “Carrera Panamericana” road race. Originally the brand produced motorcycle goggles and ski masks, but it soon broadened its product range to include ski helmets and then entered the fashion industry with its trendsetting collections of sunglasses and optical frames. Acquired by the Safilo Group in 1996, Carrera continues to be a successful leading international brand and a symbol of design, innovation and quality.
Jimmy Choo
Jimmy Choo is an iconic luxury fashion brand. Women’s shoes remain the core of the product offer, alongside handbags, small leather goods, scarves, sunglasses, eyewear, belts, fragrance and men’s shoes. With a vision to create one of the world’s most treasured luxury brands, the design direction is overseen by Creative Director Sandra Choi. Part of Labelux GmbH, a privately held luxury goods group, Jimmy Choo has more than 150 stores in 32 countries and is present in the most prestigious department and specialty
stores worldwide.
RAEN and Fred Segal have teamed up for a limited, 25-piece collection. Inspired by the classic shapes donned by James Dean in the 50’s, RAEN fused its top-selling Squire frame with rare, European Mazzucchelli acetate found on a past trip in 2012.
“While visiting one of our factories, we were given unlimited access to the vault holding rare and vintage acetate previously not available to manufacturers,” said Creative Director Justin Heit. “We dusted off this hidden Mazzucchelli sheet rumbling through a stack of materials, and immediately knew we needed to share a collection using this material with a very special retailer. Fred Segal was the first choice and perfect fit.”
For more than a year, the two-design conscious, boutique companies have kept in touch and this collaboration seemed natural for the two. “We’ve always admired RAEN’s creative direction and thought it mirrored our style,” said Joey Gonzalez, Owner of Conveyor @ Fred Segal. With modern, high-quality aesthetic for similar consumers, the product speaks for itself. Each handmade and heartfelt piece of eyewear feature Optics by Carl Zeiss Vision and custom embossed Fred Segal logo details.
Baidu Inc, China’s largest search engine, is developing prototype digital eyewear similar to Google Inc’s Google Glass that will leverage Baidu’s strengths in image search and facial recognition, a Baidu spokesman said.
Internally known as project “Baidu Eye”, the glasses are being tested internally and it is not clear whether the product will ever be commercialized, said Kaiser Kuo, Baidu’s spokesman.
Kuo said the device will be mounted on a headset with a small LCD screen and will allow users to make image and voice searches as well as conduct facial recognition matches.
“What you are doing with your camera, for example, taking a picture of a celebrity and then checking on our database to see if we have a facial image match, you could do the same thing with a wearable visual device,” Kuo said.
Baidu’s first foray in wearable technology will draw comparisons to Google’s Google Glass product, which is a piece of electronic eyewear that can live-stream images and audio and perform computing tasks. Earlier this year Google launched the Google Glass Explorer program, opening up the eyewear for early enthusiasts to test.
Kuo said comparisons to Google Glass were premature as Baidu has not decided whether or not to commercialize the product.
“We haven’t decided whether it is going to be released in any commercial form right now, but we experiment with every kind of technology that is related to search,” Kuo said. Kuo declined to comment on the other functions of the Baidu Eye or whether Baidu is working on other forms of wearable technology.
Wearable technology is the latest technology initiative with many firms, including Google and Apple Inc, set to roll out devices based on the belief that users will increasingly seek to stay connected without being tethered to a desktop, laptop or tablet computer.
Apple is experimenting with a device similar to a wristwatch that would operate on the same platform as the iPhone and would be made with curved glass, the New York Times reported in February.
