July 2011
20 posts
2 tags
Owls Research Reveals the Advantage of Stereopsis
Using owls as a model, a new research study reveals the advantage of stereopsis, commonly referred to as stereovision, is its ability to discriminate between objects and background; not in perceiving absolute depth. The findings were published in a recent Journal of Vision article, Owls see in stereo much like humans do.
The purpose of the study, which was conducted at RWTH Aachen (Germany) and...
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MYKITA x Alexandre Herchcovitch 2012 Collection
Summer is finally in full effect and that means stocking up on stylish seasonal staples like the sunglasses featured in the MYKITA x Herchcovitch 2012 collection. Bold and modern with a vintage vibe, these shades are perfect for both men and women.
According to Alexandre Herchcovitch, the MYKITA x Herchcovitch 2012 sunglasses collection is inspired by ‘vintage fabrics from 1950s and 1960s whose...
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British Scientists Develop First Pair of Bionic...
British scientists have developed the first pair of bionic glasses that could help thousands of legally blind people. These glasses using tiny cameras and software technology from video games, alert the wearer to objects in their surroundings using flashing lights.
Video cameras attached to the rim of the glasses capture information about the distance and dimension of objects. This information...
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Prolonged Viewing of Mobile Devices Leads to...
Several reports indicate that prolonged viewing of mobile devices and other stereo 3D devices leads to visual discomfort, fatigue and even headaches. According to a new Journal of Vision study, the root cause may be the demand on our eyes to focus on the screen and simultaneously adjust to the distance of the content.
Scientifically referred to as vergence-accommodation, this conflict and...
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New Blog From Liberty Sport Eyewear
Liberty Sport is proud to get in the social media game this summer by announcing its new blog which can be found at www.sportseyeinjuryprevention.wordpress.com.
Why now?
“We continue to get emails from parents and coaches sharing stories, thanking Liberty Sport for their protective eyewear and how it saved their child’s eyes. Or worse we get stories about children who actually received eye...
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Wiley X Eyewear Announces Partnership With Roush...
Leading protective sunglass manufacturer Wiley X® Eyewear has announced a new partnership with Roush Yates Performance Products, world leading provider of custom racing engines, high performance parts and professional racing products.
Through this new business partnership, Roush Yates Performance Products will become a distributor for Wiley X Eyewear, offering these advanced sunglasses through...
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DITA and Thom Browne Eyewear for Fall/Winter 2011
Thom Browne recently announced a global eyewear license agreement with DITA Eyewear Inc. and first looks at the Fall 2011 pieces have just emerged. The collection will feature 20 unique styles that draw inspiration from the professors, artists, politicians and architects of the 1940s to 1960s and will be made from acetate, with specifically developed color combinations that will be complimented by...
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New Moisture Release Eyewear Provides All-Day Dry...
They look like designer eyewear, but have hidden seals and a moisture releasing compartment that hydrates and protects your eyes all day long.
Tranquileyes Moisture Release Eyewear is a brand new, revolutionary solution for millions suffering from mild to severe Dry Eye conditions. Developed and patented by Dr. Stanley Scheiner, a Board Certified Ophthalmologist, tranquileyes Moisture Release...
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UBC Researchers Invent New Drug Delivery Device To...
A team of engineers and scientists at the University of British Columbia has developed a device that can be implanted behind the eye for controlled and on-demand release of drugs to treat retinal damage caused by diabetes.
Diabetic retinopathy is the leading cause of vision loss among patients with diabetes. The disease is caused by the unwanted growth of capillary cells in the retina, which...
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Sherrie Rogerson Appointed Senior Executive of...
REM Eyewear is pleased to announce the appointment of Sherrie Rogerson as Senior Executive of Corporate Accounts, a central role in REM’s successful expansion. Nurturing the company’s valuable market-share, as well as aggressively pursuing new accounts, Rogerson will carry on the personal dedication that partners have come to expect from REM. Rogerson is uniquely talented to bring REM’s clients...
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Pacifica Bar Brawl Starts After Eyeglass Theft
Scrappy Bay Area beach town Pacifica played host to a good old fashion bar fight early Wednesday. It all started at Winters Tavern (1522 Francisco Blvd) after a man patron “stole the eyeglasses off the face of a patron at the bar.” As these things do, a fight erupted after the victim and his pal confronted suspect Oscar Robles.
Robles was booked on suspicion of robbery. The glasses,...
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Marcolin Eyewear Featured In The June WWD Magazine
Premiere trade publication and Gold Standard in fashion news, WWD collaborated with Marcolin on an incredible 28-page supplement in their June 17th issue.
A retrospective and celebratory special edition, the all-Marcolin issue featured stories on each of the Marcolin brands, the prominent figures within the company, the famous faces who wear their brands, and full page ads by each of the...
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The New Gold Collection from RVS by V
RVS by V is introducing “The Gold Collection”, consisting of five Limited Edition pieces.
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Prada Eyewear Fall/Winter 2011/12 Marketing...
The following is the Fall/Winter 2011/12 ad campaign for Prada Eyewear which was shot by Vogue photographer, Steve Meisel. The campaign features models Kelly Mittendorf, Frida Gustavsson and Hardin Ondria Antonia Wesseloh and takes on a 50′s retro yet set in the future vibe.
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Back To School Tween Optical Collection From GUESS...
This Summer GUESS Eyewear will bring an energetic collection of bold, trendy eyewear styles to Tweens with their Back to School Tween optical collection. The collection offers a variety of fun shapes and bright colors, that mirror the GUESS women’s and men’s trends to bring them to the creative, eclectic, style conscious GUESS tween.
GU-9054
GU-9052
The girl’s collection features pop-art...
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Modern Optical Back-To-School Special
Buy any 12 frames from any of the Fashiontabulous, ModzKids, or MODERN KIDS++ Collections, and get 2 FREE frames from the MODERN KIDS++ Collection.
*Free frames will be the two lowest priced on the order. Promotional items may not be exchanged or returned for credit. Regular warranty policy applies. No back-orders on promotional frames. Cases will be included with qualifying purchases....
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theo Eyewear Brings Bonnie and Clyde Into the 2011...
Gangsters Bonnie and Clyde and Al Capone are world famous. Or infamous, we should say. In the 1920’s and 1930’s Capone was involved in bootlegging, prostitution, gambling, organized crime and racketeering. Meanwhile, Bonnie and Clyde drove across the country committing murder after murder and robbery after robbery. They were not the nicest people, true. Yet, the Americans did have sympathy for...
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Mykita Creates Special Edition FRANZ - Proceeds...
As a little helper for their Japanese friends, Mykita is launching a special charity edition of the iconic Franz model, created in collaboration with fashion designer Bernhard Willhelm.
Mykita will donate all proceeds from the sale of these sunglasses, minus the value added tax, to the Japanese Red Cross earthquake appeal.
Franz-for-Japan comes in colorway Hinomaru as in the Japanese flag or...
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"My Lady Dior" Eyewear That Pays Homage to the...
The “My Lady Dior” eyewear collection pays homage to the timeless elegance of the Dior codes. From the rectangle shape to the bombed “Cannage” and The Red Lining, each of the glasses’ details echo the features of Dior’s most iconic bag: the “Lady Dior”.
Inspired by the Napoleon III chairs that welcomed Christian Dior’s first clients in 1947, the “Cannage” motif has become an...
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Ogi Eyewear For Kids - 10 New Frames Added to the...
Expanding their niche for fashion forward kids frames, Ogi Eyewear releases ten new additions to the OK Series. Ogi Eyewear’s OK Series beautifully combines form and function to create a unique new line of fashionable frames intended to please a discerning range of clientele.
The collection consists of ten new styles that blend together innovative materials with the latest trends in ...
