March 2012
40 posts
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ProDesign Denmark Special Collection: Art In... →
The art of making an acetate frame, can seem to easy at times. Behind this special collection lies hours of perfecting the pressing and cutting process.
To obtain the 3D effect of the transition between the temple and the front, the acetate material must be cut very precisely so when you bend it, the upperside will still look smooth. The temple itself is a study in cutting and assembling the...
Switch Vision Introduces Three New Designs For... →
Switch Vision is excited to launch three more full frames. They have achieved overwhelming sales from The BOREAL™ the world’s first and only full frame sunglass featuring Switch Vision’s patented Magnetic Interchange Lens System that was launched last year. Taking this into account they are pleased to introduce three new designs for 2012.
These groundbreaking sunglasses continue to offer the...
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Affliction Eyewear – Grabs Your Heart and Makes It... →
Affliction the brand, has been recognized around the world for its unique design aesthetic. Affliction has become a household name with some of the worlds biggest celebrities, band members, and athletes wearing their many different products now available under the Affliction name. Affliction Eyewear gains its attitude through the cutting edge styling incorporated in each frame they offer.
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MODO Launches Radical New In-Store and Window... →
Modo launches a radically new in-store and window point-of-purchase program. The comprehensive package features a broad and creative set of materials, from classic in-store staples, such as logo plaques and counter cards, to more innovative options, like image cubes and non-traditionally conceived displays. The imagery is taken from the latest Modo image campaign, illustrating the root of...
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“Let’s Get Away” New Vera Bradley Sunglasses... →
Every summer needs a good road trip, and every road trip deserves a fashionable pair of sunglasses. The “Let’s Get Away” collection of Vera Bradley sunglasses offers unique design elements, fashionable shapes and styles and the newest Vera Bradley colors. With metal casting and embellishments inspired by Vera Bradley colors, these sunglasses will bring a fashionable look to any woman’s wardrobe....
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Look Good, Feel Good, Do Good—New SS12 Collection... →
Eco by Modo releases its SS12 collection along its tagline Look Good, Feel Good, Do Good – cool eyewear (Look Good), made of at least 95% recycled materials (Feel Good) which plants a tree for every frame purchased (Do Good).
This season Eco adds 10 optical and 3 new sun styles which bring a confident design direction, are recognizable and predominantly retro-inspired.
The optical collection...
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The Vera Bradley “Fun At Heart” Eyewear Collection... →
Vera Bradley “Fun At Heart” Eyewear: Sue (top) and Shelby (bottom)
For the woman with timeless spirit and style, the “Fun At Heart” collection offers the latest in Vera Bradley colors and fashionable design. Nina, Shelby, Hazel and Sue offer spring hinges for a comfortable fit, and embellishments inspired by beloved Vera Bradley colors. Modern and classic eye shapes and color combinations ensure...
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Gene Therapy Research Team From University of... →
Members of a University of Pennsylvania research team have shown that they can prevent, or even reverse, a blinding retinal disease, X-linked Retinitis Pigmentosa, or XLRP, in dogs.
The disease in humans and dogs is caused by defects in the RPGR gene and results in early, severe and progressive vision loss. It is one of the most common inherited forms of retinal degeneration in man.
“Every...
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Plume Paris Eyewear Celebrates 10th Anniversary Of... →
Plume Paris Eyewear inspired by European culture, celebrates the 10th Anniversary of its popular frame: Plume Paris ‘Loop’.
Withstanding the test of time and fashion, the ‘Loop’ frame has become one of the bestselling frames for the brand. Characterized by its Plume Paris Style: Loop (3 frame) simplicity, elegance, and uniqueness the ‘Loop’ stands apart from frames that come and go. This...
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Vintage Dior Eyewear Display
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Polaroid Sportglas
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New Nike MAX Transitions Adaptive Sunglasses →
Nike Vision and Transitions Optical, Inc. showcased new Nike® MAX Transitions® adaptive sunglasses at the PGA Merchandise Show. Available in two colors, the lenses are responsive to changing light and specifically engineered for sport performance including golf, hiking and trail running.
“Quite simply – these sunglasses are a game changer,” said Grady Lenski, global director, Transitions...
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Court Affirms VSP’s Right To Refuse To Do Business... →
VSP Global announced that on March 1, 2012, the United States Court of Appeals for the Ninth Circuit affirmed the prior ruling of the California Federal Court which dismissed Aspex Eyewear’s lawsuit against VSP Vision Care. With the case now dismissed, this ruling reaffirms the right of VSP to refuse to conduct business with companies who sue them, and in this case, Aspex Eyewear.
Specifically,...
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ClearVision Optical and BCBGMAXAZRIA Launch... →
Eyewear industry leader ClearVision Optical and BCBGMAXAZRIA launch the much-anticipated BCBGMAXAZRIA consumer optical website bcbgmaxazriaeyewear.com.
As part of ClearVision’s ongoing digital marketing strategy, the development of the site represents a step towards national-level engagement of its brands among consumers, while driving traffic into ECPs that carry the brand.
The goal of the...
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University of Florida Researchers Develop Gene... →
A new gene therapy method developed by University of Florida researchers has the potential to treat a common form of blindness that strikes both youngsters and adults. The technique works by replacing a malfunctioning gene in the eye with a normal working copy that supplies a protein necessary for light-sensitive cells in the eye to function. The findings are published in the Proceedings of the...
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New Styles Available March 2012 From Zyloware... →
Zyloware Eyewear announces the March 2012 release of new styles from the Sophia Loren, Stetson and Randy Jackson collections.
Randy Jackson 1037 Randy Jackson 1037 is a full rim metal frame in a rectangular shape with a retro, yet modern feel. The endpiece and temple feature a repeating cut out design, giving this frame added architectural interest. Handcrafted zyl temple tips, spring hinges...
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CARRERA Launches New 2012 Ad Campaign “After All,... →
CARRERA, the international fashion eyewear brand rooted in the world of sports, launches this season’s campaign images, dedicated to young people who enjoy good, clean entertainment, and know how to live life to its fullest.
Conceived and developed by the D’Adda, Lorenzini, Vigorelli, BBDO agency, the new campaign maintains its direct and forthright “AFTER ALL, NO REGRETS” headline,...
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Wiley X Expands Its Active Series Sunglasses with... →
Leading protective sunglass manufacturer Wiley X®, Inc. has expanded its growing line of Active Series premium performance sunglasses with the new-for-2012 WX Rush™ and WX Zen™.
Like all members of Wiley X’s Active Series, these new glasses are Rx-ready and feature edgy styling that fits the active lifestyle, while providing the performance needed for those who play hard and work hard. ...
