March 2012
40 posts
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Court Affirms VSP’s Right To Refuse To Do Business... →
VSP Global announced that on March 1, 2012, the United States Court of Appeals for the Ninth Circuit affirmed the prior ruling of the California Federal Court which dismissed Aspex Eyewear’s lawsuit against VSP Vision Care. With the case now dismissed, this ruling reaffirms the right of VSP to refuse to conduct business with companies who sue them, and in this case, Aspex Eyewear.
Specifically,...
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ClearVision Optical and BCBGMAXAZRIA Launch... →
Eyewear industry leader ClearVision Optical and BCBGMAXAZRIA launch the much-anticipated BCBGMAXAZRIA consumer optical website bcbgmaxazriaeyewear.com.
As part of ClearVision’s ongoing digital marketing strategy, the development of the site represents a step towards national-level engagement of its brands among consumers, while driving traffic into ECPs that carry the brand.
The goal of the...
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University of Florida Researchers Develop Gene... →
A new gene therapy method developed by University of Florida researchers has the potential to treat a common form of blindness that strikes both youngsters and adults. The technique works by replacing a malfunctioning gene in the eye with a normal working copy that supplies a protein necessary for light-sensitive cells in the eye to function. The findings are published in the Proceedings of the...
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New Styles Available March 2012 From Zyloware... →
Zyloware Eyewear announces the March 2012 release of new styles from the Sophia Loren, Stetson and Randy Jackson collections.
Randy Jackson 1037 Randy Jackson 1037 is a full rim metal frame in a rectangular shape with a retro, yet modern feel. The endpiece and temple feature a repeating cut out design, giving this frame added architectural interest. Handcrafted zyl temple tips, spring hinges...
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CARRERA Launches New 2012 Ad Campaign “After All,... →
CARRERA, the international fashion eyewear brand rooted in the world of sports, launches this season’s campaign images, dedicated to young people who enjoy good, clean entertainment, and know how to live life to its fullest.
Conceived and developed by the D’Adda, Lorenzini, Vigorelli, BBDO agency, the new campaign maintains its direct and forthright “AFTER ALL, NO REGRETS” headline,...
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Wiley X Expands Its Active Series Sunglasses with... →
Leading protective sunglass manufacturer Wiley X®, Inc. has expanded its growing line of Active Series premium performance sunglasses with the new-for-2012 WX Rush™ and WX Zen™.
Like all members of Wiley X’s Active Series, these new glasses are Rx-ready and feature edgy styling that fits the active lifestyle, while providing the performance needed for those who play hard and work hard. ...
