“After nine years it is time to adapt our company’s name and logo” says Daniel Benner, designer of Grotesque Eyewear. As of October, the company and eyewear collection will be known as, Benner.
Due to growth, direction and maturation of the collection they felt that “Grotesque” just didn’t reflect properly on the collection as a whole any longer.
“The core of the collection just doesn’t look grotesque anymore” says Benner. He goes on to say, “We are still planning on doing some of the crazy stuff we are known for but will do it in a smaller capsule collection called Grotesque by Benner”.
Both lines will still be manufactured in Germany with the usual great quality.