Midwest Lens

Dragon Eyewear Releases New Frame “Mansfield” For Spring 2013

Tue, 21 May 2013 09:32:08 -0500

Dragon Eyewear Releases New Frame “Mansfield” For Spring 2013:

Revamping a classic style to create its newest frame, Dragon has released the Mansfield. A new offering for Spring 2013 that fuses modern simplicity with a timeless silhouette.

Crafted for bold individuals with stylish taste, the Mansfield’s unique and virtually frameless design goes from beach to street with flawless transitions. Largely inspired by major Hollywood sex symbol Jayne Mansfield, this sunglass is an instant favorite for Dragon surf athletes including Mick Fanning, Evan Geiselman and Beau Foster.

“These shades are perfect for cruising around town,” says Evan Geiselman. “They look good, are super stylish and are different from any other sunglass I’ve ever seen.”

Handcrafted in Italy, the Mansfield features a unique 4 base polycarbonate shield lens, stamped metal plaque inlay on the temple and external metal rivets that echo retro automotive detailing. Available in select retail locations, the Mansfield stands out on shelves worldwide in cool hues including Matte Black, Matte Tortoise, Palm Springs Pool, and Black and White.

About Dragon
Established in Southern California in 1993, Dragon is a premium eyewear manufacturer with a deep heritage in the action sports market. The brand is internationally recognized as a youth lifestyle brand and is distributed in over 50 countries. Dragon has a world class team of athletes that help inspire the product and technology behind its range of products including sunglasses, snow goggles, motorsport goggles, and select softgoods.

www.dragonalliance.com

Wiley X, Inc. Continues Its Support of Paralyzed Veterans of America

Mon, 20 May 2013 10:01:03 -0500

Wiley X, Inc. Continues Its Support of Paralyzed Veterans of America:

As a veteran-owned company, Wiley X, Inc. knows the importance of supporting America’s paralyzed veterans. So Wiley X continues its support of the Paralyzed Veterans of America (PVA) and has renewed sponsorship of three key programs for 2013 — the PVA National Trapshoot Circuit, the PVA National Bass Tour and the PVA Hand Cycling Racing Team. As part of its continuing sponsorship, Wiley X will be providing its high performance protective eyewear as featured prizes throughout the 2013 season of PVA shooting, fishing and
hand cycling events.

On the PVA National Trapshoot Circuit, disabled shooters and able-bodied shooters compete as equals in challenging trapshoot events. In its 17th year, this exciting circuit will include competitive shooting events around the country, where the new WX Valor Model #CHVAL06 — a member of Wiley X’s battle-proven Changeable Series — will be worn by staff, directors and volunteers. In addition, Wiley X protective eyewear will be included in prize packages for the winners. These advanced glasses combine crystal clear vision with protection that meets the new GL-PD 10-12 MCEP standard (which supersedes the MIL-PRF-31013 Ballistic Standard) for combat protective eyewear, as well as ANSI Z87.1 High Velocity and High Mass Impact Safety standards for occupational-grade protection. This Changeable Series model is ideal for shooting sports, because it comes as a three-lens package (Smoke Grey, Clear, Light Rust) that allows shooters to switch lenses based on light conditions.

Wiley X will again support the PVA National Bass Tour with its new Climate Control™ Series WX Echo Model #CCECH04, combining Gloss Black frames with Polarized Emerald Mirror lenses. These state-of-the-art fishing glasses will be provided to staff, directors and volunteers, as well as winning anglers. The PVA Tour consists of seven tournaments, each consisting of an Open/Team competition for angers wishing to compete from a boat and a Bank Competition for anglers who prefer to fish from shore. This WX Echo model combines advanced lenses based on Wiley X’s Filter 8™ polarizing technology with Wiley X’s patented soft, removable foam Facial Cavity™ seal that blocks out wind, dust and reflected light. This combination eliminates glare, reduces eye fatigue on the water and enhances the angler’s ability to spot fish, underwater structure and bottom contour. Wiley X’s ANSI-Z87.1 safety rating (standard in every pair of glasses it manufactures), protects fishermen from a wide range of dangers found on the water, from airborne debris and low-hanging braches to flying, hook-laden lures.

Wiley X will also play an important role in PVA’s hand cycling events, where these “road warriors” race wheel-to-wheel just inches from the pavement. Wiley X sunglasses help racers read the road surface, while providing serious protection against a wide range of hazards like airborne debris and kicked-up rocks.

“Wiley X is proud to be associated with PVA and honored to support its shooting, fishing and hand cycling competitions,” said Wiley X Co-Owner Myles Freeman, Jr. “These events celebrate America’s outdoor heritage and encourage men and women to excel — regardless of what physical challenges they may face. We applaud the efforts of these athletes and the many staff and volunteers around the country who make these events possible,” added Freeman.

To learn more about the 2013 PVA Bass Tour, 2013 PVA National Trapshoot Circuit or 2013 National Hand Cycling Competitions, visit www.pva.org/sports. To learn more about Wiley X’s extensive line of protective eyewear for fishing, shooting and all outdoor activities— visit Wiley X, Inc. at 7800 Patterson Pass Road, Livermore, CA 94550 • Telephone: (800) 776-7842 • Or visit online at www.wileyx.com.

Seraphin Vintage Icon Series: Classic Look Full of Vintage Panache

Fri, 17 May 2013 10:00:32 -0500

Seraphin Vintage Icon Series: Classic Look Full of Vintage Panache:

Characteristically demonstrating a noteworthy tribute to retro boldness, Seraphin introduces three all new styles inspired by time honored looks from the mid 19th century. Dashing round lenses are paired with a quaint saddle bridge in the Niles, and brow bar emphasis comes to life in the revamped 1950’s-inspired profile, the Griggs. Touches of glossy acetate combine with intricate titanium elements to bring dimension to the table, as the Lawton demonstrates an unexpected twist to create an understated, yet classic look. Handcrafted appeal comes to the forefront this season as these classic shapes and intricately etched titanium accents boast dapper style with a prestigious intelligence.

Niles
The Niles presents itself as a modern adaptation of a vintage classic. With its softened circular shape and slim profile, this 1940’s Panto inspired frame features a saddle bridge and cable temples for the ultimate in lightweight comfort with a dash of dapper styling. Featuring ornate filigree patterning along the titanium eyewire and slim temple, this style stays true to form as it pays homage to traditional mechanics and exemplary designs of decades past.

Griggs
Combining Italian acetate and Japanese titanium, the Griggs evokes a sense of timelessness with an adaptation of the classic emphasized brow style from the 1950s. A saddle bridge and circular chrome rivets accent the prominent brow for characteristic vintage flair with the utmost in traditional comfort. Each eyewire features an intricate coining ridge and embellished temples, which allows the Griggs to exhibit its debonair personality.

Lawton
Japanese titanium elements and Italian acetate unify to offer durability and distinction with the latest addition to the Seraphin Eyewear Collection. Designed to project confidence in any era, the Lawton features intricately etched metal accents with a filigree patterning along the slim temple. The combination construction produces a lightweight design with subtle detailing for a unique look full of vintage charisma and personality.

“Inspired by a plethora of classic shapes, Seraphin’s Vintage Icon Series harkens back to the basics of pure style to create an understated, yet classic look full of vintage panache. Handmade materials, intricate detailing, and exquisite craftsmanship merge beautifully to create unique looks perfect for any debonair prepster.” – Karly Anderson, Marketing and Design

www.ogieyewear.com

Max Mara 2013 Eyewear Collection

Thu, 16 May 2013 10:00:43 -0500

Max Mara 2013 Eyewear Collection:

The new Max Mara sunglasses and optical frames for Spring/Summer 2013, reflect a perfect balance of timeless style and fashionable details enriched with a glamorous touch. The new sunglasses are inspired by the most famous locations in the US, such as New York and Miami: the House’s new models have a magnetic, fascinating personality, and are embellished with elegant details recalling the brand’s 2013 must-have accessories.

MM HAWAII
These geometrically oversize acetate sunglasses have a metal plaque on the temples, which recalls the buckle on the brand’s legendary Hollywood bag, and gives a unique, stylish flair to this model. The colour palette includes sophisticated combinations of Havana/coral and Havana/blue, as well as elegant hues of yellow, grey and black.

MM NEW YORK
With their underground feel and contemporary design, these trendy acetate sunglasses are inspired by the most fashionable city in the United States. The new model with its pure, simple lines and large square shape is softened by timeless shades of red, khaki, camel and black.

MM 1166
These square-shaped acetate optical frames are adorned with a metal plaque recalling the House’s iconic Hollywood bag. These models come in a wide range of colours, in tones of blue/Havana, spotted coral/Havana, grey/Havana as well as black, ivory, pink and grey/light blue.

MM 1160
These elegant and classy acetate optical frames have a softly rounded or cat-eye shaped retro design giving a truly mysterious look. The models are enriched with stunning details, such as dazzling Carré strass, which stands out on natural tones of honey, Havana, striped dark grey and blue/light blue as well as black, grey/black, red and Havana/brown.

MM 1165
An alluring play of transparent hues and an oval silhouette give an ultra-feminine flair to this optical frame. The temples are decorated with the unequivocal, stitching effect – a stylistic mark of the House’s legendary creations, and come in two-tone colour combinations: Havana/coral, red/Havana, blue/Havana or total black.

www.safilo.com

Jimmy Choo 2013 Eyewear Collection

Wed, 15 May 2013 10:00:58 -0500

Jimmy Choo 2013 Eyewear Collection:

The new Jimmy Choo eyewear collection for Spring/Summer 2013 celebrates the brand’s luxury spirit, with its contemporary and sophisticated sunglasses and optical frames. Iconic details, unique inserts and soft nuances give a sensual, modern elegance to the new eyewear models, perfectly in line with Jimmy Choo’s accessories: animal prints, leather inserts, glittering details and ultra-feminine silhouettes.

Ely/S
The glamorous allure of these oversize, wraparound injection-moulded sunglasses is emphasized by animalier patterns, which reflect the unmistakable textures of the brand’s accessories. Lively and seductive, this model is presented in tones of cyclamen, powder and coral.

Marine/S
Featuring a round silhouette, these sophisticated injection-moulded sunglasses are perfectly in line with the latest trends. The temples are embellished with the «tube lock» detail, a distinctive signature element of the Jimmy Choo clutch bags, adorned with a crystal decoration. The colour palette features shades of brown, pink, gold and gloss black with brown or shaded grey lenses.

Wigmore/S
Sophisticated cat-eye shape are decorated with a metal chain inspired by the details of iconic Jimmy Choo accessories. Elegant hues of black, Havana, purple Havana and pink Havana underline the glam personality of the style.

Mimi/S
Inspired by the ‘80s, these acetate sunglasses have a contemporary and easy-to-wear feel. Their unique details, such as the metal insert or the sparkling Swarovski crystal decoration on the temples, are totally captivating. A delicate colour palette in nuances of milk white and transparent peach, Havana and black with brown or shaded grey lenses.

JC 75
Inspired by the ‘80s, these optical frames have a contemporary and easy-to-wear feel. Their unique details, such as the metal insert or the sparkling Swarovski crystal decoration on the temples, are totally captivating. A delicate colour palette in nuances of milk white and transparent peach, Havana and black.

JC 80
An ultra-feminine cat-eye shape with a voluminous structure or embellished with the brand’s iconic «tube lock» detail. The colour palettes include lively hues of red, purple, cyclamen and Havana or sophisticated panther prints in tones of black/grey, brown/nude or purple/lilac.

www.safilo.com

Pierre Cardin 2013 Eyewear Collection

Tue, 14 May 2013 11:33:00 -0500

Pierre Cardin 2013 Eyewear Collection:

The new Pierre Cardin eyewear collection for Spring/Summer 2013 denotes a sophisticated style and reflects the inspired blend of French originality and Italian creativity for which the celebrated brand is renowned. The new sunglasses and optical frames feature geometric lines and precious jewel-like detailing, which lend a distinctive, unique flair to these models.

PC 8375/S
These women’s acetate sunglasses are enthralling with their fine cat-eye silhouette. This model is decorated with a crescent-shaped, jewelled detail enriched with a semi-spherical insert on the temples in shades of tourmaline grey, mother-of-pearl white and tiger-eye brown. The colour palette includes mélange tones of blue and crimson, as well as nuances of black and dark Havana.

PC 8384
This women’s optical frame is characterised by a classic, soft shape. Decorated with a crescent-shaped, jewelled detail enriched with a semi-spherical insert on the temples. The colour palette includes peach/brown/beige, lilac/blue, beige/grey/khaki or Havana.

PC 8376/S
This women’s acetate sunglasses have harmonious, round profiles. The temples, bearing the brand’s photo-engraved logo, are embellished with alluring geometrical patterns, recalling the distinctive style of the House’s ‘90s collections and created by using three-layer acetates. These models come in edgy colour combinations ranging from purple/crimson/burgundy to brown/nude/white, or combine the understated hues of black with grey or Havana, available with brown lenses.

PC 8385
This women’s optical frame features a square shape with softly rounded edges. The temples, bearing the brand’s photo-engraved logo, are embellished with alluring geometrical patterns, recalling the distinctive style of the House’s ‘90s collections and created by using three-layer acetates. These models come in edgy colour combinations ranging from purple/crimson/burgundy to brown/nude/white, or combine the understated hues of black with grey or Havana, and tones of crimson red/burgundy.

PC 6150/S
An easy-to-wear silhouette and clean, simple lines characterize these casual acetate sunglasses. A sophisticated metal hinge bears the brand’s engraved logo, which stands out on nuances of blue, black and dark Havana with brown or shaded grey lenses.

PC 6155
A double bridge and a fashionable shape define the trendy spirit of this men’s acetate optical frame. This model stands out with its ultra-lightweight feel and alluring colour palette ranging from classic hues of green, Pierre Cardin’s iconic colour, to Havana, as well as black and dark Havana.

www.safilo.com

Photo

Fri, 10 May 2013 11:01:12 -0500

Gucci 2013 Eyewear Men’s Collection

Fri, 10 May 2013 10:01:04 -0500

Gucci 2013 Eyewear Men’s Collection:

The Spring/Summer 2013 Gucci eyewear collection for men is an expression of vintage flair with sophisticated modern notes. Innovative and precious materials give elegance and distinctiveness to the new sunglasses and optical frames

Mod. GG2226/S
The iconic metal aviator sunglasses are the perfect combination of classic design and Seventies inspiration. The front is embellished with a unique leather insert while the temples are adorned with a laser-engraved Diamante pattern providing a sophisticated effect. The colour palette features exclusive tones of gold and ruthenium with brown or grey lenses.

Mod. GG2227/S
These men’s acetate and metal sunglasses capture the elegant spirit of the Fifties. The exclusive T-bar hinge, now in a new ultra-slim version, and the clean, simple lines of the temples are highlighted by soft nuances of black, green, Havana, blue and grey. Glass lenses emphasise the impeccable quality and smart appeal of this style.

Mod. GG1037
These men’s acetate optical frames combine classic lines with dynamic profiles. The square-shaped frames are embellished with unique details, such as the ultra-slim T-bar hinge, highlighted by subtle hues of brown, black, blue, Havana, ruthenium and military green.

Mod. GG1038
These men’s acetate optical frames combine classic lines with dynamic profiles. The round-shaped frames are embellished with unique details, such as the ultra-slim T-bar hinge, highlighted by subtle hues of brown, black, blue, Havana, ruthenium and military green.

Mod. GG1040
This lightweight round-shaped optical frame in Optyl, the registered trademark for the ultra-lightweight plastic material with an extraordinary colour effect, is personalised by a thin metal core which gives elegance and strength to the glasses. The frames come in elegant shades of black, green, brown and grey.

www.safilo.com

Photo

Thu, 09 May 2013 10:02:46 -0500

CARRERA by Jimmy Choo Eyewear Capsule Collection Announced

Thu, 09 May 2013 10:00:42 -0500

CARRERA by Jimmy Choo Eyewear Capsule Collection Announced:

Carrera, a leading brand of Safilo Group and the iconic luxury fashion brand Jimmy Choo are proud to announce an agreement for the design, production and distribution of an exclusive capsule collection of Carrera by Jimmy Choo sunglasses.

The collection will blend the eyewear expertise and bold attitude of Carrera with the epitome of style and glamour which is Jimmy Choo in a range of unique models combining high performance in a fashion forward aesthetic.

“We are extremely excited about this partnership which we know will result in the creation of an exceptional product,” said Pierre Denis, CEO of Jimmy Choo. “The Carrera brand, since its creation in 1956, has forged a unique position in the eyewear sector and is recognized for being both innovative and adventurous. We are proud to associate Jimmy Choo with Carrera in this limited collection of eyewear.”

“The aspirational nature of all Jimmy Choo products confirms its position as one of the leading luxury accessory brands in the world. It embodies the essential elements that women aspire to: empowered glamour which is a bit rebellious,” commented Roberto Vedovotto, CEO of Safilo Group. “The Carrera by Jimmy Choo collection will represent the perfect union of these elements with the determination and boldness of Carrera.”

Safilo Group
The Safilo Group is worldwide leader in the premium eyewear sector for sunglasses, optical frames and sports eyewear. With an international presence through 30 owned subsidiaries in primary markets – in America, Europe and Asia – and exclusive distributors, Safilo produces and distributes its house brands – Safilo, Carrera, Polaroid, Smith Optics, Oxydo – and the licensed brands Alexander McQueen, Banana Republic, Bobbi Brown (starting from 2014), BOSS, BOSS Orange, Bottega Veneta, Céline, Dior, Fossil, Gucci, HUGO, J.Lo by Jennifer Lopez, Jimmy Choo, Juicy Couture, Kate Spade, Liz Claiborne, Marc Jacobs, Marc by Marc Jacobs, Max Mara, Max&Co., Pierre Cardin, Saint Laurent, Saks Fifth Avenue and Tommy Hilfiger.

Carrera
Carrera’s history dates back to 1956, when Austrian sports eyewear maker Wilhelm Anger founded the brand, drawing inspiration from the “Carrera Panamericana” road race. Originally the brand produced motorcycle goggles and ski masks, but it soon broadened its product range to include ski helmets and then entered the fashion industry with its trendsetting collections of sunglasses and optical frames. Acquired by the Safilo Group in 1996, Carrera continues to be a successful leading international brand and a symbol of design, innovation and quality.

Jimmy Choo
Jimmy Choo is an iconic luxury fashion brand. Women’s shoes remain the core of the product offer, alongside handbags, small leather goods, scarves, sunglasses, eyewear, belts, fragrance and men’s shoes. With a vision to create one of the world’s most treasured luxury brands, the design direction is overseen by Creative Director Sandra Choi. Part of Labelux GmbH, a privately held luxury goods group, Jimmy Choo has more than 150 stores in 32 countries and is present in the most prestigious department and specialty
stores worldwide.

RAEN and Fred Segal Team Up For Limited Edition Eyewear

Wed, 08 May 2013 10:00:49 -0500

RAEN and Fred Segal Team Up For Limited Edition Eyewear:

RAEN and Fred Segal have teamed up for a limited, 25-piece collection. Inspired by the classic shapes donned by James Dean in the 50’s, RAEN fused its top-selling Squire frame with rare, European Mazzucchelli acetate found on a past trip in 2012.

“While visiting one of our factories, we were given unlimited access to the vault holding rare and vintage acetate previously not available to manufacturers,” said Creative Director Justin Heit. “We dusted off this hidden Mazzucchelli sheet rumbling through a stack of materials, and immediately knew we needed to share a collection using this material with a very special retailer. Fred Segal was the first choice and perfect fit.”

For more than a year, the two-design conscious, boutique companies have kept in touch and this collaboration seemed natural for the two. “We’ve always admired RAEN’s creative direction and thought it mirrored our style,” said Joey Gonzalez, Owner of Conveyor @ Fred Segal. With modern, high-quality aesthetic for similar consumers, the product speaks for itself. Each handmade and heartfelt piece of eyewear feature Optics by Carl Zeiss Vision and custom embossed Fred Segal logo details.

www.raenoptics.com

China’s Baidu Developing Digital Eyewear Similar To Google Glass

Tue, 07 May 2013 10:00:40 -0500

China’s Baidu Developing Digital Eyewear Similar To Google Glass:

Baidu Inc, China’s largest search engine, is developing prototype digital eyewear similar to Google Inc’s Google Glass that will leverage Baidu’s strengths in image search and facial recognition, a Baidu spokesman said.

Internally known as project “Baidu Eye”, the glasses are being tested internally and it is not clear whether the product will ever be commercialized, said Kaiser Kuo, Baidu’s spokesman.

Kuo said the device will be mounted on a headset with a small LCD screen and will allow users to make image and voice searches as well as conduct facial recognition matches.

“What you are doing with your camera, for example, taking a picture of a celebrity and then checking on our database to see if we have a facial image match, you could do the same thing with a wearable visual device,” Kuo said.

Baidu’s first foray in wearable technology will draw comparisons to Google’s Google Glass product, which is a piece of electronic eyewear that can live-stream images and audio and perform computing tasks. Earlier this year Google launched the Google Glass Explorer program, opening up the eyewear for early enthusiasts to test.

Kuo said comparisons to Google Glass were premature as Baidu has not decided whether or not to commercialize the product.

“We haven’t decided whether it is going to be released in any commercial form right now, but we experiment with every kind of technology that is related to search,” Kuo said. Kuo declined to comment on the other functions of the Baidu Eye or whether Baidu is working on other forms of wearable technology.

Wearable technology is the latest technology initiative with many firms, including Google and Apple Inc, set to roll out devices based on the belief that users will increasingly seek to stay connected without being tethered to a desktop, laptop or tablet computer.

Apple is experimenting with a device similar to a wristwatch that would operate on the same platform as the iPhone and would be made with curved glass, the New York Times reported in February.

Juicy Couture Spring/Summer 2013 Eyewear Collection

Mon, 06 May 2013 08:45:07 -0500

Juicy Couture Spring/Summer 2013 Eyewear Collection:

The Juicy Couture Spring/Summer 2013 collection of sunglasses and optical frames draws inspiration from the brand’s accessory collection, celebrating its appealing, ultra-fashionable and playful design.

Mod. JU 538/S and mod. JU 539/S
These glamorous, feminine and oversized cat-eye shaped sunglasses in acetate feature a front accented with a grained texture offering a vibrant interplay between multilayered and multicolour materials. The temples are adorned with the Juicy Couture logo, reinterpreted in a sophisticated way, or embellished with sparkling Swarovski crystals. The colour palette includes shades of black, blue, tortoise with lavender, green and white.

Mod. JU 534/S and mod. JU 125
An irresistible, ultra-feminine personality prevails over these acetate sunglasses and optical frames which feature appealing colour contrasts ranging from black and red to blue and pink. Available in brown or grey lenses for the sunglasses, and tortoise black, cherry red with burgundy, Havana/blue and Havana/black/beige for the optical frames. The Juicy Couture “Crown” logo on the temples is photoengraved or emblazoned with sparkling Swarovski crystals.

www.safilo.com

Eight Artists For Atelier Persol

Fri, 03 May 2013 10:00:40 -0500

Eight Artists For Atelier Persol:

The excellence of the production process becomes art. This is the subject of the new “Atelier Persol” advertising campaign, featuring eight internationally acclaimed artists. Different talents from the fields of photography, music, dance, design, and less conventional categories like spray painting were invited by Persol to take part in an original challenge: reinterpreting one of the values in the eyeglass creation process on the basis of their own style and personal taste.

This is why Persol invited the artists to spend some time at a splendid 15th century estate in Tuscany where they created the campaign that they also star in, with particularly stunning black and white photographs and films depict creativity from eight different artistic points of view. The artists had complete freedom of expression to represent the more important phases in the creation of a pair of eyeglasses, such as inspiration, design or attention to detail.

8 suites, 8 artists, 8 works of art in detail:

Vanina Sorrenti – Inspiration
Kolkoz – Shapes & Design
Sebastien Tellier – Structure Is Strength
Robert Montgomery – Beauty Is In The Details
Futura – A Refining Touch
Fabio Novembre – Innate Harmony
Random International – Polished Precision
Mathilde Monnier – Meticulous Perfection

www.persol.com

Do Your Patients Have Digital Eye Strain?

Thu, 02 May 2013 10:00:48 -0500

Do Your Patients Have Digital Eye Strain?:

Fewer than 1 in 5 adults have heard of Computer Vision Syndrome (CVS), but it could be something that’s affecting your patients eyes. Do your patients enjoy spending time surfing the internet or playing games on their smartphone, but do they sometimes find their eyes feel dry and tired, or their neck aches after a long period in front of a screen? This is known as CVS or digital eye strain.

The Perfecta Ease is a new freeform lens designed to help those that need to reduce visual fatigue and eye strain. By adding a slight bump in power to the reading zone, those that experience visual fatigue while using computers, smart phones or tablets will appreciate the benefits of this lens design.

Filtrate Eyewear Announces Re-Signing of Dylan Goodale

Wed, 01 May 2013 10:00:45 -0500

Filtrate Eyewear Announces Re-Signing of Dylan Goodale:

“We couldn’t be more excited to have Dylan on board! He is such a good ambassador of the brand and suits our image perfectly,” states Filtrate Team Manager, Matt Smith. Matt continues by saying, “Dylan is the perfect balance of surf-turkey and surf-scene socialite.” After having a solid year on the WQS, and getting a win at the Bud Light Lime Surf Series, Dylan continues to show relevance in an extremely competitive surfing circuit.

Not only a standout in the water, Dylan’s antics out of the water are just as note worthy. You can find Dylan normally chasing models with Luke Davis, traveling to foreign lands with Geiselbomb [Evan Geiselman], couch surfing at Brother’s [Kolohe Andino’s] house, breaking hearts in France with Ball [Balaram Stack], or creeping around San Clemente with Ian Crane. Make sure to follow Dylan on his adventures by following him on Instagram: @dylangoodale.

Riding for REEF, Lost Surfboards, Sticky Bumps, and Future Fins, we are proud to announce that FILTRATE EYEWEAR is still Dylan Goodale’s official eyewear sponsor for 2013/14! Also, special thanks to John Oda for keeping Dylan with Filtrate till 2014.

Stated by Dylan, “I’m excited to be a part of the Filtrate family because that’s how it feels… like a family. I couldn’t imagine being anywhere else!”

About FILTRATE
FILTRATE is committed to the pursuit of individual artistic style. Their inspiration is the creative noise that surrounds them and drives them to provide a valued alternative to the established order. They make a premium quality accessible so you have more change left over for the more important things in life. Change your perception.

filtrateeyewear.com

Match Eyewear Introduces New Danny Gokey Sunglass Collection For Both Men and Women

Tue, 30 Apr 2013 10:00:45 -0500

Match Eyewear Introduces New Danny Gokey Sunglass Collection For Both Men and Women:

Match Eyewear’s introduction of Danny Gokey Sun at Vision Expo East was not only the debut of a new collection but also a new target audience for the brand – the sun wear line is designed for both men and women.

Though originally launched as a men’s collection, the Danny Gokey ophthalmic models have always had a strong female following. Credit the contemporary retro styling, the continued popularity of Geek Chic, or the huge female following of the American Idol finalist, but the collection has always had a unisex appeal. In fact, the ophthalmic collection has recently been extended to include ladies’ styles. ‘We found that a significant percentage of sales could be attributed to women,’ says Match Eyewear President Ethan Goodman. ‘We are excited about the new women’s looks, but the sun wear collection was definitely created with universal appeal in mind.’

The four launch models from Danny Gokey Sun reflect a modern interpretation of vintage charm, speaking directly to the classic, genuine and unique style of the brand and delivering effortless cool to men and women, between 18 and 35.

Model DGS 100

Model DGS 103

A quaint round eye shape is updated with uplifted corners, subtle metal accents and slim temples on DGS 100. Providing two different takes on classic wayfarers, DG 101 has the iconic eye shape and metal detailing, but the front is narrow with slender, tapered temples, while DG 102 is true to the original with a pronounced brow gradient and thicker temples with a grooved finish. DGS 103 nods to retro Hollywood glamour with a wide, softened geometric front and minimalist styling. All four of the new models are available in Black and Havana style Demi with traditional dark lenses, and are crafted from the finest laminated Italian acetate.

Match Eyewear will feature the new line in upcoming integrated marketing efforts. Available merchandising includes logo plaques and counter cards. All Danny Gokey Sun products are accompanied by protective hard cases and branded cleaning cloths.

About Match Eyewear
Match Eyewear is a leading international manufacturer and distributor of premium quality fashion eyewear, with a dedicated sales force covering the US, Canada, Europe and South America. Since 2001, Match has built a portfolio of distinctive brands including Adrienne Vittadini, Helium Paris, Danny Gokey Eyewear, Float Titanium, Float Kids, and Aero by Float Milan. For more information call 1-877-88MATCH or visit www.matcheyewear.com

Photo

Mon, 29 Apr 2013 11:15:28 -0500

The McGee Group Introduces The Latest from Boutique by Totally Rimless

Fri, 26 Apr 2013 10:01:00 -0500

The McGee Group Introduces The Latest from Boutique by Totally Rimless:

The style and sophistication of the art deco movement are brought to a fashionable climax in the most recent eyewear styles from Boutique by Totally Rimless. TR 195, TR 196 and TR 197 incorporate the geometric elegance of 1920’s fashion, art and architecture through epoxy colors, jeweled stone accents and angular eyeshapes. With adjustable nose pads and spring hinges for a sure fit, the latest additions to the Boutique collection combine fashion and comfort for a perfect frame.

TR 195 features a modern eyeshape with an uplift for added interest. The twisted metal temples give a rope effect with a jeweled embellishment and marble acetate temple tips to finish the look. TR 195 is available in Satin and Soft Brown.

TR 196 offers a combination of art-deco inspired colors, combining black with gold and brown with rose. Pairing solid temples with jeweled sections and metal accents, TR 196 offers an elegant look. TR 196 is available in Brushed Gold and Brown Rose.

TR 197 includes an angular eyeshape and colorful acetate temple tips. The temples pair jeweled accents with colorful contrasting epoxy fill for a bold look. TR 197 is available in Soft Brown and Soft Lavender.

To view the entire Totally Rimless collection, visit our website at www.mcgeegroup.com. For more information, contact The McGee Group at 800-966-2020 or sales@mcgeegroup.com.

Mercedes-Benz SS2013 Eyewear: German Craftsmanship, Tradition and Quality

Thu, 25 Apr 2013 10:00:40 -0500

Mercedes-Benz SS2013 Eyewear: German Craftsmanship, Tradition and Quality:

Mercedes-Benz eyewear, a brand under the premium portfolio of the Munich-based Rodenstock, epitomizes the pinnacle of German craftsmanship, tradition and quality.

The German eyewear manufacturer has once again imprinted these brand values skillfully in the latest eyewear and sunglasses collection of the successful licensed label. The legendary Mercedes star – wrought in the traditional coin minting method – adorns every model as the trademark of the Mercedes-Benz Eyewear collection.

M2016
The M2016 optical frame from the Exclusive Line series offer great wearing comfort and workmanship, with ultra-lightweight Titanium and adjustable sides. The design is inspired by the distinctive Mercedes-Benz radiator grille. Available in dark grey.

M6011
The M6011 optical frame from the Exclusive Line series is made with ultra-lightweight Titanium and features adjustable sides and the distinctive design inspired by the Mercedes-Benz radiator grille, offering wearers comfort and an assurance of meticulous workmanship. Available in the timeless matte gold color.

M2022
The M2022 optical frame from the Exclusive Line series is for the discerning gentleman, with a stylish Titaium sheet front, sophisticated side design seamlessly integrated with a decorative spring hinge. Available in the classic gold color.

M2025
The M2025 optical frame from the Premium Line series features the delicate and artistic filigree design on the temples with flexible sides, and Nylor to bring comfort and understated elegance to the frame.

M1021C
The M1021C aviator-look sunglasses are available in the Drivers Edition with SunContrast lens (green lens) for maximum contrast while driving, or Polarized lenses (brown lens). The Drivers Edition provides drivers on long or short road trips great visual comfort and clarity, decked in the timeless aviator look.

M1014
The M1014 sunglasses from the Premium Line series use stainless steel for the frame and sides, with hinges that remind one of the automobile door hinges.

M5012B
The 5012B sunglasses from the Premium Line series are available in the Drivers Edition with SunContrast lens (green lens) for driving, especially for long haul trips. The 5012B design uses the filigree design on the temples for art lovers and artists alike.

About Rodenstock
Rodenstock is Germany’s leading manufacturer of ophthalmic lenses and spectacles frames. The company, which was founded in 1877, is based in Munich and has a worldwide workforce of approximately 4,300 and is represented in more than 80 countries with sales subsidiaries and distribution partners.

www.rodenstock.com