Valentino SpA officially announced today a newly signed global license agreement with Marchon, one of the world’s most prominent eyewear companies. The exclusive license will grant Marchon the rights to manufacture and distribute the sun and ophthalmic collections under the legendary Valentino brand. The agreement will be effective from 1st January 2012, making the beginning of a long-term partnership between these two global players in the luxury business.
Stefano Sassi, Chairman and CEO of Valentino SpA stated, “With this agreement, our Maison has an opportunity to develop an intimate working relationship with a licensing partner known for its finesse and attention to detail. Marchon is the ideal partner, with great experience in the luxury market and a dedication to distributing the highest quality eyewear. This agreement is an essential step forward in Valentino’s development strategy. We are enthusiastically beginning what we expect will be a long-term successful relationship in this category.”
The Valentino Eyewear collection will embody the timeless elegance of the Valentino brand, taking inspiration from their seasonal RTW collection, accessories and iconic pieces that showcase the flawless use of materials, textures, colors and prints.
Marchon President and CEO said, “Valentino is a renowned fashion house. This is an exciting partnership we are embarking on and we’re enthusiastic to work closely with Valentino on the upcoming collections. The addition of Valentino, one of the most prestigious and luxury fashion houses, represents our dedication to expanding our international brand portfolio.”
The Valentino collections will be sold in Valentino boutiques, department and specialty stores, and select optical stores worldwide.
Valentino’s new eyewear collection mixes danger and romance in frames for a woman with an unconventional soul. The collection’s retro flavor and avant-garde spirit create a star-quality look.
These butterfly-shaped injected sunglasses – lit up by a Swarovski pavé frame - project vintage elegance. They are available in all-black with dark grey lenses or with rhinestone details and graduated brown lenses.
These metal aviator-shaped sunglasses reveal a strong personality and new glamor. Their contemporary appeal lies in the elegant details, which include small, pyramid-shaped studs positioned at the sides of the lenses and ultra-slim temples. The sophisticated shades feature light touches of gold, ruthenium, dark blue, green or hazy brown.