Midwest Lens

Viva International Group’s William Rast Eyewear, a collection targeted to stylish men and women ages 18 to 49, presents an exclusive selection of new men’s releases for spring 2012. The fashionable and relaxed styling of the collection is tailored for both the premium and sportswear categories and is the ultimate modernized accessory. The sleek and sporty design of the three new sunglasses, along with the sophisticated elements of the three ophthalmic frames are inspired by the Americana heritage of the William Rast brand. A daring new style from the William Rast Racing collection is also available for spring.

Design elements include wood-grain textured temple treatments and metal décor accents. Premium materials, including stainless steel, handmade acetate and polarized lenses on select styles, combine high quality design with optimized comfort. Each style features metal insets of the William Rast New America flag, as well as the iconic William Rast “dub” logo.

“This season’s releases from the William Rast Eyewear collection is dedicated to the men who live life on the edge without any limits,” says Liz Tontodonati, Viva’s general manager for the William Rast brand. “In true iconic fashion, these styles combine Americana Heritage with Biker Culture, modernized for today’s man.”

WR 1044
A distinctive rectangle front shape highlights the retro-inspired design of model WR 1044, a key ophthalmic style, handcrafted in acetate. The frame’s rich coloration is offered in dual-tones of black, brown horn and olive horn.

WR 1045
Model WR 1045 features a striking temple design, inspired by the William Rast “dub” logo. The frame’s flat metal construction offers a streamlined profile, combined with the lightweight benefits of stainless steel. This contemporary design is available in black, brown and gunmetal in a soft matte finish.

The handmade acetate temples of model WR 1046 feature a wood-grain textured finish in warm tones of grey and olive. The front’s flat metal design is crafted in stainless steel and is available in gunmetal, navy and olive in a matte finish. The style’s rectangle profile is accentuated by the frame’s modernized styling.

The sunglass styles of the spring collection offer a blend of sport and sophistication, while delivering 100% UVA/UVB sun protection. Model WRS 2033P is an aviator crafted in stainless steel with a matte finish. The pronounced top bar accents the frame’s iconic shape. Polycarbonate polarized lenses are available in gradient shades of grey, as well as blue.

WRS 2039
Solidly designed, model WRS 2039 delivers a definitive, yet restructured version of the wayfarer. A top metal bar accents the handmade acetate front design, while a matte-finished metal décor details the frame’s handmade acetate temples. Warm colors of black, ivory tortoise and tortoise produce the perfect backdrop for this classic shape.

WRS 2061P
The smooth finish of navigator model WRS 2061P features a stainless steel front and temples with handmade acetate temple covers. Each temple is accented by a subtle engraved stripe design that appears again on the frame’s endpieces. This sporty style is available in antiqued finishes of black, bronze and gunmetal and equipped with CRXII polarized lenses.

The bold styling of model WRS 3012P, new from the William Rast Racing collection, is a clear winner with its trendsetting design. The aviator-inspired sunglass style is crafted in handmade acetate and features a matte-finished metal décor above the nosebridge. A grey exterior reveals a blend of ivory and black crystal in a striking design pattern on the interior of model WRS 3012P, which is also available in solid black and tortoise. CR-39 sunlenses are available in grey and brown, offering full UVA/UVB sun protection.

Merchandising materials include an eight-to 16-piece countertop rotating display, eight-piece tray, one-piece logo block, countercards and mirror. For more information please call 800-345-VIVA

www.vivagroup.com