L’Amy America, a division of global eyewear group TWC-L’Amy, announces the worldwide launch of a new 4 model ophthalmic series, expanding upon its highly successful Columbia Eyewear Extended Size collection. The new models feature pure titanium frame fronts, combined with H-90™ injection-molded temple stems.
“We’ve combined the ultimate in frame comfort and frame performance with our signature Extended Size fit. Titanium strength and H-90™ featherweight comfort together create a frame perfectly suited for outdoor adventure and the urban commute alike,” said Worldwide Business Unit Manager Connie Reiss. “We recognize that outdoor consumers of all shapes and sizes have similar expectations when it comes to ophthalmic frames—exceptional fit and comfort, true performance, and sport-styling—all factors critically important to our end-user. Columbia’s Extended Size titanium series exceeds these expectations” said Reiss.
The new series is comprised of 4 unique shapes, named Aldridge Park (rimless rectangle), Bennet Pass (sport oval), Black Butte (rimless modified rectangle), and Buck Mountain (narrow rectangle). Temple stems are first constructed of Columbia’s exclusive H-90™ material for featherweight comfort and extreme durability, and then bi-injected with Gripol™ rubber inserts for super soft touch and extra grippage against the skin. Bi-color temple designs with earth-colored frame fronts provide safe color choice for the more conservative taste, but still enough sport accent for the more trend conscious. Sizes range: 57 to 59 eye, with 150 temples.
About Columbia Sportswear
Columbia, the flagship brand of Portland, Oregon-based Columbia Sportswear Company, has been creating innovative apparel, footwear, accessories and equipment for outdoor enthusiasts since 1938. Columbia has become a billion-dollar global brand by channeling the company’s passion for the outdoors, and an innovative spirit of “trying stuff”, into technologies and performance products that keep people warm, dry, cool and protected year-round. To learn more, please visit the company’s website at www.columbia.com.
About Groupe TWC-L’AMY
L’Amy America is part of Groupe TWC-L’AMY – the largest accessory company in France. Established in 1810, the group develops eyewear for brands such as Bally of Switzerland, Balmain, Carven, Cerrutti 1881, Columbia Sportswear, Kenzo, Nicole Miller, Nina Ricci, Proenza Schouler, Rochas, Sonia Rykiel, Sperry Top-Sider, Ted Lapidus and Ann Taylor, as well as its own house brands. Groupe TWC-L’AMY brings together eyewear, watches, handbags and jewelry under one international accessories company. More information is available at www.lamyamerica.com.