Midwest Lens
We pride ourselves on being able to deliver excellent quality and service to every customer by providing the very best lens surfacing, finishing, and coating quality available; fast product turnaround time; and the best customer support in the business.
14304 W 100th Street
Lenexa, KS 66215
Phone: 800.444.7294
www.midwestlens.com
L’Amy America, a division of global eyewear group TWC-L’Amy, announces the worldwide launch of a new 4 model ophthalmic series, expanding upon its highly successful Columbia Eyewear Extended Size collection. The new models feature pure titanium frame fronts, combined with H-90™ injection-molded temple stems.
“We’ve combined the ultimate in frame comfort and frame performance with our signature Extended Size fit. Titanium strength and H-90™ featherweight comfort together create a frame perfectly suited for outdoor adventure and the urban commute alike,” said Worldwide Business Unit Manager Connie Reiss. “We recognize that outdoor consumers of all shapes and sizes have similar expectations when it comes to ophthalmic frames—exceptional fit and comfort, true performance, and sport-styling—all factors critically important to our end-user. Columbia’s Extended Size titanium series exceeds these expectations” said Reiss.
Buck Mountain
Aldridge Park
The new series is comprised of 4 unique shapes, named Aldridge Park (rimless rectangle), Bennet Pass (sport oval), Black Butte (rimless modified rectangle), and Buck Mountain (narrow rectangle). Temple stems are first constructed of Columbia’s exclusive H-90™ material for featherweight comfort and extreme durability, and then bi-injected with Gripol™ rubber inserts for super soft touch and extra grippage against the skin. Bi-color temple designs with earth-colored frame fronts provide safe color choice for the more conservative taste, but still enough sport accent for the more trend conscious. Sizes range: 57 to 59 eye, with 150 temples.
About Columbia Sportswear
Columbia, the flagship brand of Portland, Oregon-based Columbia Sportswear Company, has been creating innovative apparel, footwear, accessories and equipment for outdoor enthusiasts since 1938. Columbia has become a billion-dollar global brand by channeling the company’s passion for the outdoors, and an innovative spirit of “trying stuff”, into technologies and performance products that keep people warm, dry, cool and protected year-round. To learn more, please visit the company’s website at www.columbia.com.
About Groupe TWC-L’AMY
L’Amy America is part of Groupe TWC-L’AMY – the largest accessory company in France. Established in 1810, the group develops eyewear for brands such as Bally of Switzerland, Balmain, Carven, Cerrutti 1881, Columbia Sportswear, Kenzo, Nicole Miller, Nina Ricci, Proenza Schouler, Rochas, Sonia Rykiel, Sperry Top-Sider, Ted Lapidus and Ann Taylor, as well as its own house brands. Groupe TWC-L’AMY brings together eyewear, watches, handbags and jewelry under one international accessories company. More information is available at www.lamyamerica.com.
Model: Glen Canyon
Model: Gifford
Model East Peak
Model: Mitchell Creek
Columbia Eyewear collection introduces four new performance ophthalmic models for Spring 2012. All models feature Columbia’s high-quality, performance features and materials, such as a new soft-touch Monel metal finish, milled and polished acetate temples, and heavy-duty, mono-block, integrated spring hinges.
“Aesthetically speaking, we were inspired by Columbia Sportswear’s recent and growing domination of the sport-performance shoe category of business. Their Spring 2012 footwear collection offers amazing functional features as well as memorable design features such as waterproof, drainable-sole “water” shoes, ultra-lightweight trail-running shoes, and each model displays it’s own unique, graphic patterning on the soles. We used this unique patterning on the inside of three of the eyewear frames, and on all four modes, our overall temple shapes were crafted to mimic these details” said Worldwide Brand Manager Connie Reiss. “We stayed true to our signature dual-coloration schemes to provide color accent, but made certain the combos weren’t too aggressive as to offend more conservative tastes. The new series perfectly reflects Columbia materials quality tradition and therefore, ultimately providing frame performance suited for work and outdoor play alike.” said Reiss.
Columbia Sportswear’s product development heritage dictates function first. All Columbia products, eyewear included, offer features that allow the core consumer to stay out longer and do more in the greater outdoors. Also inherent in Columbia’s development philosophy is a solid respect product quality, specifically exemplified in this gorgeous, 4-model performance series: Glen Canyon, Gifford, Mitchell Creek and East Peak.
In response to the success of its 2011 Carbon Fiber Ophthalmic collection, Columbia Eyewear is pleased to announce the expansion of this high-performance category, by introducing two new models: Ochoco and Sawtooth.
“Our Carbon Fiber models have an exceptional strength-to-weight ratio and extreme rigidity, making it the ideal eyewear material especially for those very active outdoor consumers. It’s durable, non-corrosive, and very lightweight” said L’Amy America Director of Product Development Daniel Shack. “It is also a relatively expensive material option, therefore some eyewear manufacturers could easily cut corners and create imitation carbon fiber, or carbon fiber veneers for half the cost. But then the consumer suffers, as the material simply does not perform in the same way a pure carbon fiber material would. Columbia eyewear features pure carbon fiber temples. Pureness is key” said Shack.
Model: Ochoco
In 2012 Columbia Eyewear will continue its mission creating products perfectly suited for the outdoor, active-lifestyle. “2012 will be a year of expanded offerings in 7 high-performance outdoor eyewear sub-collections: Stainless Steel Fusion, Interchangeable Temples/IFT, Polarized Grippits, Hyperlite 90/H90, Extended Size, Eco Acetates/E3, and Carbon Fiber” said Worldwide Business Unit Manager Connie Reiss.
Model: Sawtooth
“While our technology-driven products are fueling considerable Columbia Eyewear growth on a global basis, our actual product mission is quite organic and certainly less lofty. Simply put, we want to create eyewear suited for comfort and long-term wear in the Greater Outdoors” said Reiss.
The 2 new styles, Ochoco and Sawtooth are offered in 3 colors per model; for a total of 6 skus. The new models feature bi-injected “Gripol” rubber temple-tips for added comfort, in an aggressive-looking architectural pattern. The entire Columbia Carbon Fiber collection is comprised of 6 models, and 18 skus.
