Midwest Lens

All models are 100% screwless and weld-free! Frames are produced by folding one piece of sheet metal. Endtips feature injected grey or black rubber inserted into the core with the word “polarized” hollow molded on the inside of the right endtip and “registered design” on the left side.

In keeping consistent with the entire Lightec collection, the suns feature Lightec’s exclusive patented springless and screwless Alpha hinge!

Lightec sun frames feature polarized CAT 3 lenses.

The sun collection currently offers six models which are available in gloss or matte galvanized finishes.

For more information visit www.morel-france.com or call 800-526-8838

Weekend was born from the search for a more sustainable and unique pair of sunglasses. Their close group of friends founded the company when they realized the glasses they all wanted weren’t being made by anyone else.

All Weekend glasses are made of sustainable and renewable wood which means no two pairs are alike. They also reduce dependence on plastics and harmful substances. All of the natural elements used are organic, renewable and free from harmful or toxic elements.

Weekend sunglasses comes with European Conforming (CE) UV 400 (100% UVA/UVB) lenses. Designed for both the comfort and protection of your eyes by helping protect against cataracts.

Always in a constant search for perfection in everything they do. It feels good to catch a flawless wave or design the perfect pair of glasses but at the end of the day, the journey is what it’s all about.

www.enjoyyourweekends.com

Badgley Mischka offers elegant style that caters to a young, modern, couture customer, without forsaking women of any age. The McGee Group is thrilled to translate the glamour of old Hollywood into fashionable eyewear, with the highest quality products and design elements.

Featuring the latest in design techniques, the Badgley Mischka eyewear collection is inspired by Badgley Mischka’s signature fabrics, layering and draping. Custom colors through multi-layered transparent silkscreen and acetate generation heighten the exclusivity of the frame design. Swarovski crystals and European components create high quality frames. Metal casted, beveled and sculpted temples and accents translate movement. Modern designs with elegant details for the woman who desires feminine, romantic and luxurious eyewear.

The Badgley Mischka optical collection features unique styles inspired by Badgley Mischka’s signature designs. Ella and Vivianna are semi-rimless frames with an uplifted eyeshape. Ella’s sheet metal front gives way to translucent acetate temples with bevel cutting on the interior to mimic the flow of fabric on a Badgley Mischka gown. Vivianna is semi-rimless acetate frame with a European aesthetic. The Italian acetate is molded into a sculpted eye rim to create an oversized dramatic cat eye.

Ella

Vivianna

Avril, Jeri, Melodie and Madeline are full rim acetate frames with classic eyeshapes and the latest design techniques. Avril offers a unisex rectangular eyeshape that is both trendy and modern, and block acetates which highlight pockets of tonal purple and copper. Jeri features a unisex rectangular eyeshape with a double laminate acetate front and horizontally laminated temples to create light bursts of aqua and wine. Melodie features transparent crystal coloring on the front to offer a mix of color. The acetate temples are inspired by the metallic fabric prominent in Badgley Mischka designs, created by laminating the embossed metal into the temple. Madeline offers a unique retro teacup eyeshape. A full rim Italian acetate frame, Madeline features complimentary tonal temples and a laser Badgley Mischka logo to finish the look.

Avril

Jeri

Melodie

Madeline

Chantalle, Elise and Arianna each feature unique temple designs inspired by Badgley Mischka designs. Inspired by the Badgley Mischka layered, angular, fabric applique, Chantalle features a thicker eyerim and an engraved and enamel filled floral design on the temples, offset by a mixture of studs and Swarovski stones. Elise is an Italian acetate frame featuring a translucent layering technique to mimic the layers of fabric on a Badgley Mischka gown. The metal-casted temple piece is inspired by the Badgley Mischka jewelry worn on the runway, and features filigree and Swarovski crystals on all sides to create a streamlined piece. Arianna is a petite fit and features an engaging metal casted temple to create an organic bow similar to the bows incorporated into Badgley Mischka’s runway designs.

Chantalle

Elise

Arianna

Cherise and Giselle are combination frames that features the latest design techniques and colors to create an elegant look. Cherise is a full rim frame with a sheet metal front and marbled acetate temples. The open endpiece leads into a metal casted, three-dimensional temple design inspired by an abstract floral applique. Giselle features a transparent acetate front and open metal temples. The butterfly eyeshape and metal cutting on the temples give the frame a sense of movement.

Cherise

Giselle

Josephine and Zoe are titanium frames with art-deco inspired touches. Josephine is a titanium semi-rimless frame combination frame, with a sheet metal front and black acetate temples with pockets of tonal translucent coloring. Josephine offers a cat eye shape and layers of crystals to offer a gradual color change from dark to light. Zoe is a titanium full rim combination frame with a sheet metal front and custom triple laminate acetate temples which give way to muted blush and teal on the interior. The uplifted oval eyeshape gives the frame a modern look, highlighted by the art deco-inspired décor.

Josephine

Zoe

For more information about the Badgley Mischka optical and sunwear collections, visit their website at www.mcgeegroup.com or contact The McGee Group at 800-966-2020 or sales@mcgeegroup.com.

About Badgley Mischka
Over the past twenty years, Badgley Mischka has flourished into a true lifestyle brand recognizable worldwide. To date, the Badgley Mischka label includes: Badgley Mischka Couture, Eveningwear, the Mark+James contemporary collection, Handbags, Eyewear, Footwear, Accessories, Jewelry, Watches, Swimwear, Fragrance, Home, Bridal and Bridesmaids. Badgley Mischka is sold in the most prestigious stores in the world including Bergdorf Goodman, Neiman Marcus, Saks Fifth Avenue and Holt Renfrew as well as at Badgley Mischka boutiques in Los Angeles and Palm Beach.

The Mcgee Group
The McGee Group markets ophthalmic frames, sunwear, reading glasses and cases to all customer groups throughout North America and many international markets including eye care professionals, distributors, large optical chains, mass merchants and department stores. Since its inception in 1976, The McGee Group has gained recognition as a forward thinking company by merging innovative technology with fashion, offering high quality products, superior marketing support and value-added customer service.

The McGee Group currently manufactures and distributes Badgley Mischka Eyewear and Sunwear, Vera Bradley Eyewear and Sunwear, Orvis Eyewear and Sunwear, XOXO Eyewear and Sunwear, Totally Rimless and Argyleculture Eyewear by Russell Simmons.

Technology, craftsmanship, elegance and functionality have always been Persol values.

Since 1917, when the first model was created, Persol strived to satisfy specific needs for comfort, protection and optimum vision. The brand has evolved through original patents and exquisite “hand-crafted” details to become a symbol of excellence “Made in Italy.”

All Persol glasses are true works of art: being the result of an exclusive design and production process that relies on craftsmanship combined with innovative materials and design. Marked by an unmistakable style developed over time whilst staying true to their origins, Persol has become the eyewear of choice for cultural figures, predominantly from the world of cinema.

The new fall/winter 2012-2013 collection is all about color. New and exclusive tones brighten the lenses and enhance the frames to create unprecedented, statement looks.

The Suprema models set themselves apart within the sunglasses collection and are dedicated to those who love vintage and archive styles. Iconic models are transformed and updated with an innovative color pallet.

PO 3028S
Inspired by vintage style, these foldable acetate sunglasses for men feature distinctive details in the way of a key-shaped bridge and the famous 6mm long Supreme arrow. A simple yet refined style for those looking for elegance without ostentation. Available in black with green or polar blue gradient lenses, havana with green or polar brown lenses, and in innovative tones such as brown-striped green with brown lenses or striped honey with blue lenses.

PO 3027S
The slightly “cats-eye” shaped silhouette of this sunglass model is inspired by 1950s elegance. Ideal for women who love to experience tradition with a modern twist. An unmistakeable detail: the 6mm long Supreme arrow. Available in sophisticated shades and appealing color combinations, paired with precious polar and photo-polar lenses.

PO 3034S
This acetate sunglass model exudes a rebellious, modern ‘dandy’ style taking its cue from the 40s and 50s. With the classic 6mm long Supreme arrow detail, the frame is sure to be appreciated by younger, self-confident men who value artisanal quality and look for elegance away from fashion stereotypes. Available in exclusive tones with gradient and photo-chromatic lenses.

PO 649 – PO 714
Two classic sunglasses with a key-hole bridge take on a whole new look with innovative frame and lens colors. Intellectual, urban, unisex style translated into multiple “warm” color options, ranging from striped green to undulated brown, to the new brown-striped beige. Polar, photo-chromatic and anti-glare lens versions also come in new colors.

For the optical collection, innovative color schemes are applied to the most iconic frames, giving life to sophisticated whimsy and refined effects.

PO 3033V
This optical model shares the same elegance and strong personality of the PO 3034S sunglass model for men. Available in stylish options ranging from black/silver to horn-striped blue, to havana, to the brand new spotted green/silver, to striped brown. Acetate and metal rims feature unique tone-on-tone colors.

PO 3031V
A sleek masculine model characterised by the key-shaped bridge and a thin 3.5mm long arrow. A timeless optical model. The new frame colors offer a wide range of options. Alongside the timeless classic black and havana, honey havana, spotted havana and striped blue complete the offering.

PO 3029V
This ultra-feminine, classic-shaped frame is inspired by the 50s and is available in new warm hues. Hand-made acetate available in classic black or havana, or in the unusual brown-striped green, red faded dark horn, and brown and red-striped light horn.

PO 2410VJ
Iconic is an understatement. This sleek, rounded model for men evokes the culture of the 70s, as well as today’s movie stars. This updated version features an ultra-thin acetate film in imaginative color options and frame/temple combinations: from brown/havana to glossy black/matt black; from gunmetal/ briarwood to silver/light havana.

www.luxottica.com

Begin is a highly respected Japanese magazine that searches tirelessly for the hottest new trends and products in a number of different categories. They dedicate the entire magazine to eyewear a few times a year, and Activist Eyewear was honored to be featured on several prior occasions. However, when they put together a special edition at the end of 2012 showcasing the “Top 100 Eyewear Brands in the World,” they were truly blown away to find out Activist Eyewear was included!

www.activisteyewear.com

RAEN and Deus ex Machina have paired up for a limited edition co-branded eyewear collaboration that honors each brand’s intrinsic value to create authentic, innovative product. For more than a year, the two classic driven, boutique brands, have worked together to deliver multiple creative projects. As two brands with such a unique yet similar style, it seemed like the natural next step for the two to come together to craft an eyewear collection that embodied the modern design of both brands.

For the collaboration, Deus chose three RAEN eyewear styles – the Lenox, Squire, and Underwood – that conveyed a rugged yet defined demeanor. RAEN paired each with a classic matte woodgrain acetate finish exclusive for this collection. Each handmade piece of eyewear will feature Optics by Carl Zeiss lenses and custom etched Deus logo details. The limited edition exterior packaging features a motorcycle print designed by Deus Creative Director Carby Tuckwell, as well as a custom eyewear sock and optics case for additional carrying protection.

To celebrate the eyewear collaboration, Deus and RAEN hosted a launch party with renowned Thalia surf shop on Dec. 20th at the Thalia Hideout in Dana Point CA.

The RAEN x Deus ex Machina Lenox ($92), Squire ($117) and Underwood ($132) are available now at http://raenoptics.com, the Deus ex Machina concept store in Venice Beach, Calif., and at select boutiques worldwide.

For more information on RAEN, go to http://raenoptics.com, and to find our more about Deus ex Machina go to http://deuscustoms.com/

Thrills has released their spring/summer 2013 eyewear collection. The brand has been building their identity over the past couple of years, carving a niche on the near-endless beaches of Australia’s southern state.

This collection consists of three distinct silhouettes inspired by the classics, all of which are emboldened and reinforced in their construction. To commemorate this release, the company recruited Riley Blakeway to create a short film highlighting the new frames. The film is a time-lapse re-construction of the pieces, working backwards to effectually comment on the high standard quality of the glasses.

All three releases come in jet black and tortoise shell respectively, and are currently available on the Thrills website.

www.thrills.co

Viva International Group introduces a new sun line to its CANDIE’S® Eyewear collection this spring. The twelve new prescription ready sunglass styles are fun and fashionable, perfect for the trendy lifestyle of today’s CANDIE’S girl. Bold silhouettes, including wayfarers, aviators and glamorous ovals are offered in colorful combinations with chic temple treatments, such as animal prints, heart designs and floral patterns.

“We’re excited about the introduction of prescription ready sunglasses to the CANDIE’S Eyewear collection,” said Viva’s VP of Merchandising for Domestic Brands Timm Parker. “The collection takes its direction from the fun and flirty design themes found in the CANDIE’S clothing and accessories collection and translates them into a variety of quality sunglass options for today’s CANDIE’S girl.”

Enticing animal prints, also found in the brand’s extensive accessories collection, bring inspiration to the new sunglasses, including key styles COS Adison and COS Isabel. Temples detailed with a vibrantly colored animal print design compliment the fun wayfarer-inspired styling of COS Adison with a pop of colors, including orange, green and yellow. A metal plaque featuring the CANDIE’S logo completes the look of this sporty style.

The flat metal styling of aviator style COS Isabel features handmade acetate temples adorned by an animal pattern in neutral tones of gold, plum and gunmetal.

The dramatic round shape of style COS Dani is offered in rich handmade acetate and features a color-filled CANDIE’S logo etched onto each temple. Gradient lenses accentuate the translucent color finishes available in black, plum and brown.

Merchandising materials include 3-piece, 12-piece and 24-piece displays, mirrors, logo plaques and countercards and banners featuring the current campaign image, as well as a window display new for 2013.

For more information please call 800-345-VIVA or visit www.vivagroup.com.

About Viva International Group
Viva International Group is a global leader in high-quality, fashion eyewear. Its portfolio ranges from accessible luxury brands GANT by Michael Bastian and Marciano, to fashion and lifestyle brands BONGO®, CANDIE’S®, Catherine Deneuve, GANT, GANT Rugger, GUESS, Harley-Davidson, RAMPAGE®, SKECHERS, and William Rast, and value names Viva, Magic Clip®, and Savvy.