Midwest Lens
We pride ourselves on being able to deliver excellent quality and service to every customer by providing the very best lens surfacing, finishing, and coating quality available; fast product turnaround time; and the best customer support in the business.
14304 W 100th Street
Lenexa, KS 66215
Phone: 800.444.7294
www.midwestlens.com
Wiley X,® Inc. has added the new WX Chelsea to its ladies Street Series™ family of premium performance sunwear. These fashionable new shades take stylish good looks that go with any outfit and every occasion, and then add advanced eye protection that is a match for any outdoor activity. Whether you’re driving the open road in a convertible, kicking back at the beach or touring the big city, Wiley X’s new WX Chelsea has today’s active woman covered in style.
The new WX Chelsea features fashionable frames ideally shaped for small to medium-sized faces. Two versions of the WX Chelsea are offered to suit different styles, moods and activities. Model #SSCHE01 matches a stylish Liquid Plum frame with versatile Smoke Grey lenses. Model #SSCHE04 combines a distinctive Iced Tea frame with Wiley X’s advanced, glare-cutting Polarized Bronze lenses — an ideal choice for driving or enjoying all kinds of water sports.
“While we are excited about all of our new products this year, this model is particularly meaningful to me because they’re named after my 16-year-old daughter Chelsea,” said Wiley X Co-Owner Myles Freeman, Jr. “These glasses embody Chelsea’s sense of style and her adventurous spirit — and they look great on her,” added Freeman.
Beyond their stylish appearance, WX Chelsea glasses offer the serious vision protection Wiley X is known for. With shatterproof frames and lenses, the WX Chelsea not only protects against 100% of harmful UV rays, but also against anything Mother Nature can throw at you. Wiley X is the only premium performance sunglasses brand whose entire line meets the stringent ANSI Z87.1-2003 High Velocity and High Mass Impact Safety standards. So wearers can take on any outdoor adventure or activity with confidence.
Like many Wiley X eyewear styles, the new WX Chelsea is also prescription ready — making it an ideal choice for active, fashionable women who require corrective lenses.
Wiley X, Inc. has signed up to once again sponsor the 21st Annual Swing For Sight Golf Classic, set for June 11, 2012 at the Hermitage Country Club near Richmond, Virginia. This popular tournament is expected to field 200 golfers and raise more than $90,000 to support Prevent Blindness Mid Atlantic, a volunteer, non-profit organization dedicated to preserving sight and preventing blindness in both children and adults.
Wiley X will be providing 75 pairs of its advanced performance eyewear products, which will be featured in the event’s “Deal of the Day” program designed to increase fundraising efforts through special raffles, gifts, player benefits and prizes. Wiley X’s involvement in this program last year boosted the success of the overall tournament and raised additional funds to support the vision screening activities of Prevent Blindness Mid Atlantic.
“We are proud to support this tournament and the ongoing efforts of Prevent Blindness”, said Myles Freeman, Jr., Co-Owner of Wiley X. “For more than 25 years, our company has built its reputation on protecting people’s vision, whether it’s at play, on the job — even on the battlefield. Wiley X is the only premium performance sunglasses brand whose entire line meets the stringent ANSI Z87.1-2003 High Velocity and High Mass Impact Safety standards, providing serious protection against a wide range of dangers found in the outdoors. This is why you’ll find Wiley X eyewear on the faces of NASCAR drivers, professional fishermen, soldiers — and of course, golfers,” added Freeman.
Wiley X offers several stylish sunglass families particularly popular with athletes who call the “Back 9” home. Wiley X’s state of the art, Rx-ready frames and lenses do more than protect the wearer against flying dust, low-hanging limbs or even rocks kicked up by a golf cart. They also provide the eye comfort and sharp vision that can help competitive golfers read greens better and shave a few strokes off their score. And with their stylish good looks and comfort, there’s no need to take them off when kicking back around the clubhouse with friends and fellow competitors.
To learn more about the upcoming Swing for Sight Golf Classic or the ongoing activities of Prevent Blindness Mid Atlantic, visit www.TheEyeSite.org.
For more information about Wiley X’s complete line of premium performance sunwear for fashion and virtually any outdoor activity — visit Wiley X, Inc. at 7800 Patterson Pass Road, Livermore, CA 94550 • Telephone: (800) 776-7842
Robert Marc has had his own brand since 1999 and is now a leading American eyewear designer with eight shops in New York and one in Boston. His designs are made by hand in France and Japan. No corners are cut when it comes to quality and detail.
“As an independent designer, I do whatever it takes to get what I want for the frame and the brand, however painstaking or however long it takes to ensure the production is perfect.”
The new Robert Marc 2011 collection is inspired by the desert landscape and modernist architecture of Palm Springs.
“On the occasions I have visited Palm Springs, I have always been struck by the linear architecture, the straight lines and surprising pops of colour; but also the nature around me, the plants, cacti and incredible smoke tree. It is an unusual place, with an energy that I wanted to evoke in this year’s collection.”
With a subtle approach to colour, Robert uses bright yet natural colour tones, as well as some of his favourite classics, including Havana and tortoise.
“Colour was always an important element of the architecture in Palm Springs, and in this collection I have used colour, both contrasting and complimentary, to bring out the graphic potential in the clean-lined design of the frames. I also layered temples with contrasting bright colours creating a vibrant energy that is in perfect tune with modernism.”
In this collection, the women’s shapes are as Robert describes slightly “man-tailored” with subtle lines and a vintage flavour coming through, and of course occasionally an extremely feminine catseye or butterfly. For men, there is a reminder of Hollywood and the 1950s, with deep shapes such as those worn by Cary Grant, rounded designs with an intellectual air, and the ever popular classically defined aviator. All models sport the Robert Marc trademark hinge, which is instantly distinguishable as a mark of the brand, whilst serving its crucial role to provide ease-of-wear and absolute comfort at the temple.
This is a handcrafted acetate frame with a strong, angular shape, an interpretation of an aviator with a large helping of extra attitude. The frame comes in black and black swirl (pictured), tortoise and burnt brown and purple crystal gradient and purple, each one with coordinating gradient lenses. The Dita brand is based in L.A. and describes itself as being “committed to producing premium products, for those who seek the finest quality.”
Babou brings an intriguing international background to her designs for Butcher Couture – leather frames that are created with her philosophy of “Slow Design”. That is the term that the designer uses for her framecreations that are made with traditional manufacturing processes, and working with skilled craftspeople and artisans. She is also an avid believer in using natural materials whenever possible, and likes to design frames that merge both style and functionality.
Babou was born in the Democratic Republic of Congo, but grew up primarily in the UK, and attended University in England. She now divides her time between Oslo and London, perfecting her craft of Optical Tailoring in frames, which are made in France – giving a global flavour to her products.
She emphasises that the overall focus of Butcher Couture is to offer design, quality and to evoke timelessness. In addition to frames available in boutiques, customers are able to purchase and commission frames on a made-to-order basis, and clients can choose from a selection of leathers, threads and various finishes.
“I’ve always enjoyed a love affair with leather, which I believe is inherently linked to my love of all things craft and artisan,” she says, “and since starting Butcher Couture in 2007, my passion for leather is a crescendo into somewhat of a full blown obsession. Traditional leather making is an art form to be celebrated in my opinion.”
That celebration at Butcher Couture includes using leathers tanned with natural agents that allow wearers to feel the tactile elements of the material, with its distinctive grains, knowing that two hides will never be the same. She also believes that
“there is something special and priceless about a material which continues to evolve and accrue in beauty over time.”
Babou’s fascination with leather does not exclude the possibility that she might one day create in other materials.
“Wood is a material that I would love to explore within our eyewear, perhaps in combination with leather. I am always on the lookout for other materials, but for the time being, we are content on exploring and mastering the endless possibilities that leather has to offer within our frames.”
The new Paul Frank Summer 2011 Eyewear Collection is an engagement of classic eyewear shapes from yesteryear with the progressive dynamism of today.
The frames feature combinations of multi-colored, complimentary hits of enamel, and detailed geometric metal insets.
Key to the collection is A Sacrifice to Sophistication, a preppy thin-rimmed frame with an intricate metal bridge, inset crossbar, and round metal rivets. The feminine My Excuse to Travel is a sharp-angled cat-eyeframe with etched metal insets accented with colored enamel. Also new to the collection is Kid Royale, a feminine and rectangular interpretation of a Malcolm X frame with a decorative metal bridge.
Says Baumvision founder Shane Baum, “This season we focused on textures and metal overlays. We enjoyed the juxtaposition of metal and acetate coexisting among one another. Other than the shapes, the frames bear nothing to the past and with the orange enamels and angular lines, the frames feel very…well, Paul Frank.”
The Summer 2011 Collection sees the introduction of the New Millennium Tortoise coloration, a semi-transparent mottled amber and dark brown that creates light and dark ripples for a bold yet understated classic look. Notable additions to the collection are Matte Black and Matte Brown/Orange colorations, featuring a non-glossy finish that gives a dark luster to the frames. Last but not least, we are excited to introduce the Limited Edition Pearl Series in Brown/Gold Pearl, Sea Green/Pearl and Grey/Pink Pearl, featuring multi-layered pearlescent acetates with mirrored lenses.
Skunkfunk Sunglasses
Luxottica has debuted the Persol Roadster Edition capsule sun collection dedicated to the legendary Roadster racecar. True aficionados and collectors able to appreciate the brand’s essence and quality. The Persol Roadster Edition features two sunglass models, each one available in five different color combinations.
The lines of Persol Roadster Edition sunglasses draw inspiration from the Roadster silhouette. The temple tips are distinguished by a striped motif that takes its cue from Roadster radiators. The front of Persol Roadster Edition sunglasses features a metal insert with rivets and tiny screws that recall the front motifs of Roadster hoods, which featured hand-welded studs to hold the various chassis pieces together. The Persol Roadster Edition lenses combine a polarized filter and photochromatic filter in the black model with blue lens (95/4N) and the Havana model with amethyst lens (24/4P) to provide optimal vision in all light conditions thanks to the variable color intensity of the lenses.
